Head of Mid-Market (Enterprise Business)

Reposted 16 Days Ago
Be an Early Applicant
Ménaka, Gao, MLI
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Own the mid-market segment strategy, growth, financial performance, and go-to-market execution. Define customer segments, positioning, KPIs, pricing, sales channels, and partnerships while influencing product direction through market insights. Lead cross-functional collaboration across Sales, Marketing, Product, Finance, Operations, Legal, and Customer Success. Monitor performance, report recommendations to executive leadership, and develop a high-performing segment team.
Summary Generated by Built In

Are you ready to get ahead in your career?

  • We want to empower you to turn your ambitions into achievements.
  • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
  • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
  • To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?​

Segment Strategy & Planning:

  • Develop and own the comprehensive strategy for the segment, aligning with overall company goals, for immediate and long term goals
  • Define the target market, customer profile, value proposition, and competitive positioning for the segment.
  • Conduct market research, competitive analysis, and customer segmentation to identify opportunities and challenges.
  • Set clear objectives, KPIs, and targets for the segment's performance.
  • Inform, align, influence, and enable senior management and board members to make strategic decisions that drive growth within their segment.

Financial Performance & Growth:

  • Own or significantly contribute to the segment's P&L, driving revenue growth, managing costs, and improving profitability.
  • Develop and execute initiatives to acquire new customers and expand relationships with existing ones within the segment.
  • Forecast segment performance and report regularly to senior leadership.

Go-to-Market (GTM) Execution:

  • Define and optimise the GTM strategy for the segment, including sales channels, marketing campaigns, pricing, and partnerships.
  • Collaborate closely with Sales, Marketing, Product, and Customer Success teams to ensure effective execution of the GTM plan.
  • Ensure sales teams are equipped with the necessary tools, training, and messaging for the segment.

Market & Customer Insight:

  • Act as the internal expert and advocate for the segment.
  • Gather deep insights into segment-specific customer needs, pain points, buying behaviours, and industry trends.
  • Provide feedback to Product Management and Engineering teams to influence product roadmap and development based on segment requirements.

Team Leadership & Development (If Applicable):

  • Lead, mentor, and develop a high-performing team dedicated to the segment
  • Foster a collaborative, results-oriented, and customer-centric culture within the team.
  • Manage team performance, conduct reviews, and support professional development, including management of non-performers to drive favourable results

Cross-Functional Collaboration:

  • Build strong relationships and collaborate effectively with leaders across Sales, Marketing, Product, Finance, Operations, Legal, and Customer Success to ensure alignment and support for segment initiatives.
  • Champion the needs of the segment across the organisation.

Performance Monitoring & Reporting:

  • Track and analyse key performance indicators (KPIs) for the segment (e.g., revenue, customer acquisition cost, customer lifetime value, market share).
  • Prepare and present regular reports on segment performance, insights, and strategic recommendations to executive leadership.

Additional Qualities:

  • Attention to detail.
  • Ability to operate at both a strategic level (1000 feet) and an execution level (ground level).
  • Strong sense of ownership.

What’s next?

  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

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The Company

What We Do

Maxine is an award-winning nonfiction film and television studio founded by Mary Robertson, dedicated to creating journalist-and-filmmaker-driven nonfiction work.

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