Head of Media Network

Company Description

The Head of Owned Media and Communications is running and establishing the local Red Bull Media
House approach, which is the consequent extension of Red Bull’s classic communications strategy.
S/he acts as an entrepreneur in his/her country constantly fostering media innovation and development
of business opportunities in consumer communication and interaction through digital and traditional
media channels. The Head of Owned Media and Communications implements the roll-out and
operation of relevant Red Bull Media House products and services, in the forefront Red Bull TV, in the
field of TV, digital (online, mobile), social, radio & print, as well as commercial content distribution, sets
appropriate targets and supports the Marketing Manager in the implementation of these products and
services into the local marketing mix.

S/he increases engagement with new consumers and existing ones via owned, earned and shared
channels, through more effective own channel management, specific content production, integrated
cross-channel communications tactics, earned media/multiplier endorsement and syndication - to build
strong media assets and platforms (RBTV) to increase brand love and convert brand lovers into Red
Bull consumers.

Job Description

Establish

Establishing the media minded focus and business approach, establishment of an excellent organisation and team. S/he is establishing hunger for innovation, creativity and success, builds a strong network of external media experts, multipliers and opinion leaders. Establishes Red Bull Media Houses /Red Bull TVs positioning on the media market.

Plan

S/he develops a national Business Plan for the Red Bull Media House in his/her market and runs its products/services/channels on a national level following the international guidelines. Integrated into the local marketing team s/he leads the development of a target-oriented, well-balanced annual communication plan that serves the local business needs best, making full use of Red Bull’s content portfolio by leveraging local and global/international projects in the local media market and on own channels to build brand awareness and image and generate revenues. According to target audiences and media they plan selective and specific high quality media productions to maximize consumer impact, service media relations needs and business objectives – growing own channels. S/he is responsible for the national Communications budget and KPIs

Produce

Following the plans, s/he leads the production of both locally and internationally relevant top quality content and acts as executive producer for Red Bull in the territory. S/he ensures the selection and management of the right production partners, has the overall responsibility for “Rights Clearance of Media Content.” S/he collects all media relevant contracts and coordinate overall rights clearance for all local productions to guarantee full exploitation on all Red Bull Channels and international distribution with the aim to reach more eyes and increase revenues

Distribute

Strategically distribute customized local and international content nationally to the appropriate media
outlets (internal and external) in print, web and TV – developing the right mix between own channel
building and external media relations. S/he seeks new business opportunities in regards to content licensing and takes the lead for at least one content licensing deal for properties out of the Red Bull Sales Catalogue in the territory per year. S/he drives the usage of the Red Bull Content Pool as a main source for high quality media productions

Contribute

S/he leads content development and collection for the Red Bull Media House, feeding requested information plus finalised editorially valuable productions (moving images, audio, stills) into the global Red Bull Content Pool in time, according to its technical specifications and keeps all relevant materials updated (Red Bull Content Pool, InfoNet, …) also delivering the requested documentation. S/he feeds the Red Bull Media House with new format ideas, suggestions for possible content acquisitions and adequate content for its channel building and to drive the establishment of a credible 360 degrees media company

Monitor

S/he ensures the monitoring of Red Bull media (earned, owned, shared) performance according to international standards and are responsible for the integration of national clippings into the global Coverage Database (InfoNet). If requested they issue a monthly communication report to be shared with the regional manager, marketing manager, HQ and the local Red Bull team

Qualifications

- Broad and communication experience in the media business (at least 5-10 years in the Media Business – in a position of seniority) and profound Marketing knowledge. 
- Strong leader and entrepreneur by heart.
- Strong management skills (Team of specialists, leading external media companies, freelancers, etc…)
- Digital savvy. (Word, Excel, Power Point, etc.)
- Understanding the national media landscape (all channels: broadcast, print, web & new media), ideally
already maintaining a strong network
- Editorial sense (being the national “Editor in Chief”): Strong content & story developer (beyond the Red
Bull world of content)
- Understanding of distribution (print, broadcast, web & new media)
- Broad production knowledge (photography, text, moving images)
- Strong marketing understanding and analytical skills

Additional Information

Turkish native, Fluent in English

Bachelor's Degree