Key Responsibilities
Marketing Strategy & Leadership
• Define and execute a full-funnel marketing strategy that drives brand awareness, customer acquisition, and retention.
• Lead and mentor a high-performing marketing team across brand, content, digital, and performance channels.
• Own the marketing budget and ensure optimal allocation across campaigns to maximize ROI.
Performance Marketing
• Plan, launch, and optimize paid media campaigns across major social media and other platforms.
• Monitor performance metrics (CAC, LTV, ROAS, CTR, etc.), uncover insights, and adjust tactics to achieve aggressive growth targets.
• Implement attribution models and reporting systems to track user journeys from impression to enrollment.
Brand & Content Marketing
• Build a compelling brand narrative aligned with our mission, values, and product positioning.
• Develop integrated content strategies (blog, video, email, social) that resonate with parents and students in different markets.
• Oversee campaign creative direction and messaging consistency across channels.
Customer & Market Insights
• Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform strategy.
• Work closely with Product, Sales, and Academic teams to understand the customer journey and ensure a consistent user experience.
Cross-Functional Collaboration
• Partner with Product, Sales, and Operations to support go-to-market launches, improve user acquisition flows, and enhance customer retention.
• Collaborate with regional teams to localize campaigns and grow user bases in key markets.
Skills Required
- Experience in leading a marketing team
- Strong knowledge of performance marketing metrics
- Ability to develop content strategies across multiple channels
- Experience in market research and competitive analysis
- Skill in budget management and ROI optimization
What We Do
LingoAce brings language learning to life, combining our expertise of authentic teaching with new-grade technology to deliver the most engaging and effective online classes for the young modern learner. We understand the challenges of learning a new language in a non-immersive environment with traditional passive language-teaching. That’s why we set out to transform the way modern young learners are engaged, with the goal of making language learning fun and fulfilling. With a team more than 1,300 strong, and over 4,000 certified teachers currently in our company, we offer a variety of globally-accredited Chinese syllabus, catering to the diverse proficiencies and cultural backgrounds of learners from over 100 countries. We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.
