Key Responsibilities
Marketing Strategy & Leadership
• Define and execute a full-funnel marketing strategy that drives brand awareness, customer acquisition, and retention.
• Lead and mentor a high-performing marketing team across brand, content, digital, and performance channels.
• Own the marketing budget and ensure optimal allocation across campaigns to maximize ROI.
Performance Marketing
• Plan, launch, and optimize paid media campaigns across major social media and other platforms.
• Monitor performance metrics (CAC, LTV, ROAS, CTR, etc.), uncover insights, and adjust tactics to achieve aggressive growth targets.
• Implement attribution models and reporting systems to track user journeys from impression to enrollment.
Brand & Content Marketing
• Build a compelling brand narrative aligned with our mission, values, and product positioning.
• Develop integrated content strategies (blog, video, email, social) that resonate with parents and students in different markets.
• Oversee campaign creative direction and messaging consistency across channels.
Customer & Market Insights
• Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform strategy.
• Work closely with Product, Sales, and Academic teams to understand the customer journey and ensure a consistent user experience.
Cross-Functional Collaboration
• Partner with Product, Sales, and Operations to support go-to-market launches, improve user acquisition flows, and enhance customer retention.
• Collaborate with regional teams to localize campaigns and grow user bases in key markets.
Top Skills
What We Do
LingoAce brings language learning to life, combining our expertise of authentic teaching with new-grade technology to deliver the most engaging and effective online classes for the young modern learner. We understand the challenges of learning a new language in a non-immersive environment with traditional passive language-teaching. That’s why we set out to transform the way modern young learners are engaged, with the goal of making language learning fun and fulfilling.
With a team more than 1,300 strong, and over 4,000 certified teachers currently in our company, we offer a variety of globally-accredited Chinese syllabus, catering to the diverse proficiencies and cultural backgrounds of learners from over 100 countries.
We have also recently closed our Series B and C funding rounds, with a total of $180 million raised to date. Some of our great partners and backers include: Sequoia Capital India, Owl Ventures, Tiger Global, Shunwei Capital, SWC Global & Decent Capital.
