Head of Marketing and Commercial Excellence

Marketing Strategy & Brand Leadership

• Lead the localization and execution of global and regional marketing strategies and portfolio priorities.
• Oversee strategic and operational brand planning across the portfolio, ensuring clear positioning and lifecycle management.
• Drive market, customer, and competitive insights to inform strategy, investment decisions, and resource allocation.
• Ensure high-quality development and execution of promotional strategies, campaigns, and materials in compliance with regulatory and internal standards.
• Build and maintain effective engagement with Key Opinion Leaders (KOLs), scientific societies, and key external stakeholders.
• Ensure strong company presence at major scientific and industry events.

Commercial Excellence & Performance Management

• Define and implement the Commercial Excellence framework, focusing on sales force effectiveness, customer segmentation, targeting, and performance management.
• Lead incentive strategy design and governance in partnership with HR and Finance.
• Oversee CRM strategy and data utilization to enable insight-driven decision-making and execution excellence.
• Monitor commercial performance through KPIs, dashboards, and analytics; recommend and drive corrective actions where required.
• Contribute to regional Commercial Excellence initiatives and ensure alignment with global best practices.

Marketing Capability Development & Leadership

• Lead, coach, and develop the marketing team, fostering strong strategic, analytical, and execution capabilities.
• Establish clear capability frameworks for marketers, including brand management, customer-centricity, analytics, and omnichannel excellence.
• Partner with HR to design and implement structured marketing capability development programs, onboarding, and career pathways.
• Build a culture of accountability, collaboration, and continuous improvement within the marketing organization.
• Act as a role model for leadership behaviors, compliance, and ethical standards.

Financial & Strategic Planning

• Own and manage the Marketing and Commercial Excellence budgets, ensuring effective resource allocation and return on investment.
• Lead forecasting, long-range planning, and scenario analysis in collaboration with Finance and Sales leadership.
• Support strategic business planning, new product planning, and portfolio optimization initiatives.

Requirements

Work Eligibility

• Thai nationality

Education

• Bachelor’s degree in Pharmacy, Life Sciences, or a related field.
• MBA or postgraduate qualification in Business or Marketing is an advantage.

Experience

• Minimum 10 years of experience in pharmaceutical marketing and/or commercial excellence roles within multinational companies.
• Proven track record in leading marketing teams and developing marketing capabilities.
• Strong experience in prescription pharmaceutical products and regulated markets.
• Demonstrated expertise in commercial excellence, sales force effectiveness, and performance management.
• Experience across multiple therapeutic areas is preferred.

Skills & Competencies

• Strong strategic thinking and business acumen.
• Inspirational leadership with a focus on talent development and succession planning.
• Excellent analytical, problem-solving, and decision-making skills.
• Ability to influence and collaborate effectively with senior stakeholders.
• High level of integrity, compliance awareness, and professionalism.
• Fluent in English with strong communication and presentation skills.