Digital Marketing Manager

About Us

Scaler is an action-focused sustainability platform purpose-built for the real estate industry. We empower real estate managers and investors to protect value, improve resiliency, and reduce long-term risk.

Role Overview

We’re looking for a Digital Marketing Leader ready to architect and drive the next chapter of Scaler’s growth. This is an opportunity for a strategic thinker and hands-on doer who thrives at the intersection of content, brand, and demand generation — someone who can build a powerful digital presence from the ground up.

You’ll be the go-to expert guiding how we communicate, connect, and grow — shaping the way real estate decision-makers discover, trust, and engage with Scaler. You won’t be managing a team, but you’ll lead the charge — working directly with sales, product, and leadership to bring ideas to life, influence go-to-market strategy, and build a foundation for long-term growth.

Responsibilities

• Craft and execute a bold marketing strategy that drives inbound interest and amplifies Scaler’s voice across digital channels.

• Grow our website and LinkedIn audiences by delivering valuable, relevant content and campaigns.

• Optimize organic channels such as social, newsletters, webinars — to increase visibility and attract qualified leads.

• Launch compelling campaigns and creative initiatives that drive conversions and showcase our value.

• Build a strong brand narrative through storytelling, case studies, and sharp positioning.

• Lead webinars and virtual events that spark engagement and generate pipeline.

• Track performance and use insights to continuously improve tactics and messaging.

• Partner with sales, product, and engineering to align marketing with company-wide priorities.

• Stay ahead of industry trends to ensure Scaler stands out — and stays aheadg.

Requirements

• Minimum 5 years of marketing experience, ideally in a B2B SaaS environment.

• A track record of owning and scaling a marketing function from early stages.

• Experience running digital events, such as webinars, with measurable outcomes.

• Deep knowledge of organic marketing levers: SEO, content strategy, social, and newsletters.

• Highly organized, self-directed, and driven by meaningful results — not vanity metrics.

• Comfortable operating in a fast-paced, startup-style environment with lots of autonomy.

Benefits

• Top-of-market salary and a generous equity stake in the company

• 25 paid vacation days per year, but the opportunity for more if needed

• We offer a hybrid work policy: 2 days working from home and 3 days in-office each week

• Four months of parental leave

• Annual personal development budget

• We are a global company that meets in person at least once a year

When you join Scaler, you will collaborate with a team of curious, sharp, supportive, and genuinely enthusiastic individuals about Scaler's product and unique value. Our people are  committed to making a positive impact on our customers' journey to achieving absolute zero carbon.