Head of Marketing

We’re looking for a visionary Head of Marketing to lead our full marketing, content, and PR strategy across the Middle East. You will personally lead PR strategy and execution, shape our voice in the market, drive thought leadership, and deliver measurable growth outcomes, while building and guiding a high-performing team.

This is a senior leadership role overseeing brand, communications, PR, content, digital, events, growth, and marketing operations. You’ll shape the marketing vision, elevate our brand, and build a high‑performing team that drives measurable awareness, inbound demand, and revenue impact.

What You Will Own & Execute

1. Marketing & Growth Leadership

• Own and execute the end-to-end marketing strategy aligned to business growth targets.
  
• Translate commercial objectives into clear, measurable campaigns that drive pipeline and revenue.
  
• Personally oversee and optimize lead generation, nurturing, and conversion performance.
  
• Ensure strong alignment with sales/CRM to accelerate deal velocity and quality of leads.
  
• Manage and deploy marketing budgets with a clear ROI mindset.
  

2. PR & External Positioning (Primary Ownership)

• Directly lead and execute PR strategy across the region (not delegated).
  
• Build and maintain strong, personal relationships with key journalists, editors, and media outlets.
  
• Secure consistent, high-quality media coverage (tier 1 and business publications).
  
• Drive proactive media engagement, including interviews, opinion pieces, and press opportunities.
  
• Own all press releases, media kits, and announcements.
  
• Position executives as visible thought leaders through strategic PR exposure.
  
• Lead reputation management and crisis communication when needed.
  

3. Brand & Thought Leadership

• Own the brand narrative, tone of voice, and positioning across all markets.
  
• Lead the creation of high-impact flagship content:
  
• Best Workplaces Lists
  
• Regional reports & insights
  
• Employer branding campaigns
  
• Personally ensure all content reflects authority, credibility, and influence.
  
• Turn client success stories into strong storytelling assets and PR opportunities.
  

4. Content & Authority Building

• Develop and personally drive a powerful content engine:
  
• Articles, LinkedIn thought leadership, reports, videos, podcasts
  
• Work directly with internal leaders to extract insights and convert them into high-value content.
  
• Launch and scale signature series (podcast/video/editorial) that build market authority.
  
• Own the editorial calendar and quality control across all content.
  
• Ensure content is SEO-driven, PR-aligned, and conversion-focused.
  

5. Digital, Website & Demand Generation

• Oversee execution of integrated campaigns across LinkedIn, email, paid, and organic channels.
  
• Lead and manage the launch of the new regional website, ensuring:
  
• Strong positioning, messaging, and user experience
  
• High-performing conversion journeys
  
• Alignment with SEO and inbound strategy
  
• Own website performance as a central growth and conversion engine.
  
• Ensure strong performance across:
  
• SEO & organic growth
  
• Paid campaigns
  
• Landing pages & funnels
  
• Continuously test, optimize, and scale what drives measurable growth.
  

6. Events, Visibility & Market Presence

• Co-lead all events and conferences in close collaboration with the Event & Conference Manager.
  
• Ensure flawless execution, high attention to detail, and strong brand presence across every event.
  
• Drive strategic positioning of events as marketing and PR platforms.
  
• Maximize media exposure, content creation, and lead generation from each event.
  
• Oversee messaging, agenda positioning, speaker preparation, and audience engagement.
  

7. Data, Performance & Accountability

• Build and own clear marketing dashboards and reporting frameworks.
  
• Track performance across PR impact, content reach, lead generation, and pipeline contribution.
  
• Use data to continuously refine strategy and decision-making.
  
• Report regularly to leadership with clear insights and actionable recommendations.
  

8. Team Leadership & Capability Building

• Build, lead, and mentor a high-performing, execution-driven marketing team.
  
• Ensure the team operates with speed, accountability, and quality standards.
  
• Manage agencies and freelancers with clear deliverables and performance expectations.
  
• Create a culture of ownership, creativity, and continuous improvement.
  

What Success Looks Like (First 6–12 Months)

• Successful launch of the new regional website with strong conversion performance.
  
• Consistent monthly PR coverage in top-tier regional media.
  
• Establish Great Place to Work as a go-to expert voice in workplace culture.
  
• Flawless execution of high-impact events with strong brand visibility and lead generation.
  
• Launch and sustain a high-quality content series (podcast/video) with strong engagement.
  
• Deliver 3–4 flagship regional reports with strong PR traction.
  
• Achieve:
  
• +25% growth in organic traffic
  
• +20–30% increase in qualified inbound leads
  
• Build a fully functioning marketing engine with clear dashboards within 60 days.
  
• Strengthen executive visibility across media, LinkedIn, and industry platforms.
  

• 7–10+ years in marketing, with strong hands-on experience in PR and content execution.
  
• Proven track record of personally securing media coverage and building PR pipelines.
  
• Experience in website launches, rebranding, or major digital transformations.
  
• Strong writing, storytelling, and content creation skills (not just oversight).
  
• Demonstrated success in driving inbound growth and measurable marketing ROI.
  
• Deep understanding of:
  
• Digital marketing
  
• Content strategy
  
• Lead generation funnels
  
• Strong network with regional media and journalists is a major advantage.
  
• Bilingual (Arabic & English) required.
  

 Nice to Have

• Experience in HR, employer branding, or culture consulting.
  
• Strong personal presence on LinkedIn or as a thought leader.
  
• Experience managing high-profile events or conferences.
  

 Working Model

• Remote (Lebanon or Egypt) with GCC market focus.
  
• Regular regional travel for media, clients, and events.
  

 Why This Role Matters

This role is critical to positioning Great Place to Work as the leading authority on workplace culture in the Middle East.

You will not just manage marketing, you will shape the market narrative, own PR impact, elevate our external presence, and directly influence business growth.

Reporting & Collaboration

• Reports to: Executive Chairman
  
• Works closely with: Managing Directors, Commercial/CRM Teams, Event & Conference Manager, and Department Heads