The Role
Own the company’s full marketing function, including brand strategy, content, creative production, digital campaigns, SEO/SEM, product promotion, customer engagement, analytics, marketing technology, and freelancer management. Develop go-to-market initiatives, sales enablement materials, and performance reports while using AI tools to produce marketing assets efficiently. This on-site role operates independently, collaborates with product and channel partners, and supports growth in the fintech and digital banking market.
Summary Generated by Built In
Head of Marketing
AI-Powered | Full-Stack | Growth-Minded LocationOn-Site | Charlotte, NC (or Company HQ)Experience Required5+ Years in MarketingPeople ManagerNo (Manages Freelance Resources)Reports ToCEOClassificationFull-Time, Exempt
We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company. This is a rare opportunity to build and run a marketing operation from the ground up — with the full support of leadership and the freedom to move quickly.
This is a solo marketing seat. You will be the company’s marketing engine. You’ll help set strategy, create content, manage campaigns, design assets, and deliver results — leveraging AI tools and a curated network of freelancers to punch well above your weight to present our banking solution to our defined marketplace. If you thrive in high-autonomy, high-impact environments and know how to get things done without a large team behind you, this role was built for you.
Freelance & Vendor Management
Candidates should be actively using — or quickly able to master — AI tools across the following categories:
CategoryExample ToolsCopywriting & ContentChatGPT, Claude, Jasper, Copy.aiImage & Graphic GenerationMidjourney, Adobe Firefly, DALL-E, Canva AIVideo & MotionRunway, Pika, CapCut AI, Adobe Premiere (AI features)Voiceover & AudioElevenLabs, Murf, DescriptSEO & ResearchSurfer SEO, Semrush AI, PerplexityWorkflow & AutomationZapier, Make, Notion AI, HubSpot AI
This is an on-site position based at our company headquarters. Standard hours are Monday through Friday, 8:00 AM to 5:00 PM. The nature of startup marketing means occasional flexibility will be needed to meet campaign deadlines or launch timelines. Some travel may be required for industry events, partner meetings, or conferences.
AI-Powered | Full-Stack | Growth-Minded LocationOn-Site | Charlotte, NC (or Company HQ)Experience Required5+ Years in MarketingPeople ManagerNo (Manages Freelance Resources)Reports ToCEOClassificationFull-Time, Exempt
ABOUT THE ROLE
We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company. This is a rare opportunity to build and run a marketing operation from the ground up — with the full support of leadership and the freedom to move quickly.
This is a solo marketing seat. You will be the company’s marketing engine. You’ll help set strategy, create content, manage campaigns, design assets, and deliver results — leveraging AI tools and a curated network of freelancers to punch well above your weight to present our banking solution to our defined marketplace. If you thrive in high-autonomy, high-impact environments and know how to get things done without a large team behind you, this role was built for you.
WHAT YOU’LL OWN
Brand & Strategy- Define and manage the company’s brand voice, visual identity, and messaging across all channels.
- Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners.
- Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.
- Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design.
- Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed.
- Write compelling copy for all channels: web, email, social, and product materials.
- Leverage AI for video scripting, short-form video editing, and motion graphics when needed.
- Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program.
- Develop product brochures and other sales aids to enhance sales effectiveness.
- Measure web traffic to identify opportunities to improve conversion rate.
- Measure online and mobile platform activities to understand customer behavior.
- Drive SEO/SEM strategy and execution to grow organically.
- Develop market expertise & innovations visibility to help Product Management to implement solutions differentiators to further enhance our unique portfolio of products.
- Working with Product, create materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services.
- Own campaigns targeting existing customers to elevate engagement and loyalty.
- Monitor and help enhance reward & perk programs to drive performance and translate data into actionable optimizations.
Freelance & Vendor Management
- Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed.
- Ensure freelance work is on-brand, on-deadline, and within budget.
- Build a reliable bench of creative talent that can flex with company needs.
- Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities.
- Deliver regular performance reports to leadership with clear metrics and recommendations.
- Identify trends, competitive intelligence, and market opportunities relevant to the digital banking (fintech) space.
WHAT WE’RE LOOKING FOR
Required- 5+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns).
- Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use.
- Strong graphic design skills; comfortable producing professional assets independently.
- Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
- Excellent written and verbal communication skills with a strong editorial eye.
- Experience managing freelancers or external creative vendors.
- Data-driven mindset with the ability to interpret analytics and optimize accordingly.
- Self-starter with high ownership mentality — you don’t wait to be told what to do.
- Experience in fintech, financial services, digital banking, payments or similar.
- Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
- Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
- Basic video editing or short-form video production experience.
- Knowledge of SEO/SEM best practices.
- Prior experience as a one-person or small-team marketing department.
AI TOOL PROFICIENCY
Candidates should be actively using — or quickly able to master — AI tools across the following categories:
CategoryExample ToolsCopywriting & ContentChatGPT, Claude, Jasper, Copy.aiImage & Graphic GenerationMidjourney, Adobe Firefly, DALL-E, Canva AIVideo & MotionRunway, Pika, CapCut AI, Adobe Premiere (AI features)Voiceover & AudioElevenLabs, Murf, DescriptSEO & ResearchSurfer SEO, Semrush AI, PerplexityWorkflow & AutomationZapier, Make, Notion AI, HubSpot AI
EDUCATION
- Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Business, or a related field
- Equivalent practical experience with a demonstrated portfolio of work will be considered
- Relevant AI certifications, marketing certifications, or continuing education are a plus
WORK ENVIRONMENT
This is an on-site position based at our company headquarters. Standard hours are Monday through Friday, 8:00 AM to 5:00 PM. The nature of startup marketing means occasional flexibility will be needed to meet campaign deadlines or launch timelines. Some travel may be required for industry events, partner meetings, or conferences.
WHY JOIN US
- Outsized ownership and impact — your work will be seen and felt company-wide.
- Freedom to build the marketing function your way, with leadership’s full support.
- Opportunity to grow into a marketing leadership role as the company scales.
- A fast-moving, collaborative team that values initiative and creative thinking.
- Front-row seat to the fintech industry with exposure to payments, lending, or digital finance innovation.
Equal Opportunity Employer
We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal,Skills Required
- 5+ years of hands-on marketing experience across content, digital, creative, and campaigns
- Proficiency using AI tools in daily marketing workflows
- Strong graphic design skills and ability to independently produce professional marketing assets
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Excellent written and verbal communication skills with a strong editorial eye
- Experience managing freelancers or external creative vendors
- Data-driven mindset and ability to interpret analytics and optimize marketing activities
- Self-starter with strong ownership mentality
- Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Business, or a related field, or equivalent practical experience with a portfolio
- Experience in fintech, financial services, digital banking, payments, or a similar industry
- Familiarity with marketing automation platforms
- Experience with paid media platforms
- Basic video editing or short-form video production experience
- Knowledge of SEO/SEM best practices
- Prior experience as a one-person or small-team marketing department
- Relevant AI or marketing certifications and continuing education
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The Company
What We Do
DingoBlu is a financial technology platform building modern, digital-first financial experiences for clients through participating partners. It aims to make everyday money management simpler, transparent, accessible, and rewarding, with competitive returns, low fees, meaningful rewards, convenient digital account access, and instant card locking. DingoBlu is not a bank; banking services and eligible deposit accounts are provided by FDIC-insured partner banks.
