Chief Marketing Officer

ACG_3681_JOB 

• Lead the overall marketing strategy across brand, growth, digital marketing, PR, social media, content, and user engagement.
  

• Translate business objectives into clear marketing plans, campaign priorities, budget allocation, and measurable KPIs.
  

• Own the annual marketing roadmap and ensure strong execution across multiple teams and workstreams.
  

• Work closely with senior leadership, product, sales, business, and technology teams to align marketing activities with user growth and revenue objectives.
  

• Oversee creative production, content development, animation, and digital content execution across owned media channels.
  

• Manage social media channels including YouTube, Facebook, TikTok, and other relevant digital platforms.
  

• Ensure content quality, consistency, and alignment with client’s brand positioning, investor education objectives, and business growth priorities.
  

• Coordinate with growth, PR, product, and business teams to ensure content and creative initiatives support user acquisition, engagement, and retention.
  

• Manage related media booking activities, partner campaigns, and branded content initiatives where relevant.
  

• Build clear workflows, ownership, and performance standards across creative, content production, and social media teams.
  

• Drive user acquisition and retention initiatives to support company's growth targets.
  

• Optimize digital marketing channels, campaign funnels, conversion rates, CAC/CPA, and marketing ROI.
  

• Develop lifecycle marketing, CRM, retention, and engagement campaigns to improve user activity and long-term value.
  

• Use data and performance insights to continuously improve campaign effectiveness and budget efficiency.
  

• Lead PR and communications strategy to strengthen client’s market positioning and brand credibility.
  

• Oversee integrated campaigns across social media, content, PR, KOL/KOC, partnerships, and digital platforms.
  

• Leverage owned content assets and social channels to support brand awareness, investor education, user engagement, and business growth.
  

• Manage marketing and media booking activities related to listed companies and partner campaigns where relevant.
  

• Manage and optimize an annual marketing budget
  

• Set clear KPIs for each marketing function and track performance against business goals.
  

• Improve marketing efficiency and support the acceleration of annual growth targets.
  

• Provide regular reporting and strategic recommendations to the executive leadership team.
  

• Strong general marketing background across brand, campaign, PR, social media, content, digital, and partnerships.
  

• Solid growth foundation, with exposure to user acquisition, performance marketing, retention, CRM, or app/product marketing.
  

• Preferred experience in fintech, securities, digital banking, payment, wealthtech, or tech product/platform businesses.
  

• Data-driven mindset with the ability to track funnel performance, CAC/CPA, conversion, retention, and ROI.
  

• Proven ability to manage cross-functional teams, work with senior stakeholders, and balance brand building with measurable business growth.
  

• Experience in fintech, securities, banking apps, payment platforms, e-wallets...
  

• Track record of scaling user growth, improving activation/retention, or managing large-scale digital marketing campaigns.
  

• Experience managing both creative/content teams and growth/performance teams.
  

• Good understanding of retail investors, financial services users, or mass digital consumer behavior.