Head of Marketing

★ PLEASE SUBMIT YOUR CV IN ENGLISH ★

Location: Remote — El Salvador

Work Arrangement: This is a fully remote (telecommute) position.

Employment Type: Full-Time

Industry: Performance Marketing / Digital Advertising

Compensation: $3,800 – $5,000 USD/month

English Proficiency: Advanced (C1/C2) – Professional written and verbal communication required.

Schedule: Full-Time | US Pacific Time (PST/PDT)

Start Date: As Soon As Possible

We're looking for an experienced and strategic Head of Marketing to build and lead a high-performing marketing organization focused on driving measurable revenue growth.

This is a high-impact leadership role for someone who combines strategic vision with hands-on execution. You'll own the company's go-to-market strategy, demand generation, brand positioning, content marketing, partnerships, events, and overall marketing performance while leading a lean, AI-enabled team.

The ideal candidate has a proven track record of building B2B marketing functions from the ground up, generating measurable pipeline, leveraging AI to increase productivity, and leading teams that consistently deliver business results. If you thrive in fast-paced environments, think like a business owner, and enjoy building scalable marketing systems that directly impact revenue, we'd love to hear from you.

• Develop and execute the company's overall go-to-market strategy.

• Define brand positioning, messaging, and competitive differentiation.

• Build scalable demand generation initiatives that support revenue growth.

• Align marketing efforts with company objectives and long-term business goals.

• Own marketing pipeline generation and performance metrics.

• Develop strategies across outbound, content, paid media, partnerships, and events.

• Create scalable lead generation systems that consistently produce qualified opportunities.

• Monitor marketing performance and optimize initiatives based on measurable business outcomes.

• Define the company's voice and market positioning.

• Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets.

• Ensure consistent messaging across every customer touchpoint.

• Design and implement AI-powered workflows that improve marketing efficiency and scalability.

• Manage and optimize the marketing technology stack, including CRM and automation platforms.

• Build reporting systems and dashboards to track KPIs and marketing performance.

• Lead, mentor, and develop a high-performing marketing team.

• Collaborate closely with executive leadership, sales, and strategic partners.

• Manage the marketing budget and allocate resources based on business impact and ROI.

• 8+ years of progressive marketing experience, including leadership roles.

• Proven success building B2B demand generation programs that generated measurable pipeline and revenue.

• Experience leading marketing strategy within SaaS, technology, digital marketing, or agency environments.

• Strong understanding of AI-powered marketing workflows and automation.

• Experience managing marketing budgets, KPIs, forecasting, and revenue-focused initiatives.

• Advanced experience with CRM and marketing automation platforms such as HubSpot.

• Strong analytical mindset with the ability to make data-driven decisions.

• Excellent leadership, communication, and project management skills.

• Exceptional writing, messaging, and storytelling abilities.

• Advanced English proficiency (C1/C2) with excellent written and verbal communication skills.

• Experience working within a performance marketing agency.

• Knowledge of TikTok Shop, social commerce, and creator ecosystems.

• Experience using Clay or similar prospecting and enrichment platforms.

• Experience marketing to high-growth consumer brands.

To ensure success in this role, the following factors will be carefully evaluated during the selection process:

• Demonstrated experience building marketing functions or demand generation programs from the ground up.

• A portfolio showcasing strategic marketing initiatives and measurable business impact.

• Strong understanding of how marketing contributes directly to revenue growth.

• Practical experience implementing AI to improve productivity and marketing operations.

• Leadership style focused on accountability, coaching, and continuous improvement.

• Ability to think strategically while remaining hands-on when necessary.

• Excellent executive communication and cross-functional collaboration skills.

• Marketing consistently generates qualified pipeline that supports ambitious revenue goals.

• Brand positioning clearly differentiates the company within a competitive marketplace.

• AI-enabled systems improve efficiency and allow a lean team to achieve exceptional results.

• Marketing campaigns produce measurable business impact and predictable growth.

• The marketing team operates with clear priorities, accountability, and a culture of continuous improvement.

• Executive leadership views marketing as a key driver of business growth.

• Fully remote opportunity.

• Competitive compensation.

• Lead and shape an entire marketing organization.

• High-impact role with significant ownership and executive visibility.

• Work with cutting-edge AI technologies and modern marketing tools.

• Long-term career growth within a fast-growing organization.

• Collaborative, entrepreneurial, and results-driven environment.

Applications may receive priority consideration if candidates:

• Include a portfolio demonstrating marketing strategy, execution, and measurable business results.

• Can clearly explain how their initiatives generated pipeline and revenue.

• Have successfully implemented AI-powered marketing workflows.

• Have experience leading high-performing B2B marketing teams.

• Are available to work US Pacific Time (PST/PDT) hours.

This is a fully remote (telecommute) position.