Head of Marketing - Western Africa

What you will be expected to do

•  Partner with the VP of Marketing to design and execute the global marketing strategy across Western Africa (Nigeria, Togo, Cameroon, Benin). 
• Align marketing object with commercial sales leadership ensuring measurable contribution to business performance. 
• Demonstration of customer segmentation and targeted appropriate marketing strategies to deliver the right quality of customer. 
• Champion customer and market insights to shape campaigns, product design, inform pricing initiatives and communication strategies. 

• Strengthen the company’s position as a trusted, premium provider of clean energy and solar technology. 
• Working closely with the global communication & content team, design integrated brand campaigns that communicate both functional product 1 value (affordability, durability, innovation) and emotional value (powering access to lives, empowerment, sustainability, opportunity). 
• Incorporate storytelling to create an emotional brand sentiment. 
• Be a brand champion and execute a standard brand visual identity across al channels — retail, digital and community-level activation. 

• Develop GTM strategies for new product launches and market entries. 
• Collaborate with sales to build strong agent and customer marketing programs. 
• Support last-mile sales enablement with localized materials, brand visibility and consumer education initiatives. 

• Lead digital transformation of the marketing function, building strong performance marketing, CRM, and data analytics capabilities. 
• Work with the digital content team to drive direct-to-customer engagement through digital channels where applicable. 
• Use analytics to measure customer engagement, lead generation, and conversion effectiveness. 

• A proven track record of leading high performance teams to deliver marketing campaigns. 
• Lead, mentor, and develop regional and functional marketing teams & empower them to aspire to be leaders of the future.  Foster a high-performance, purpose-driven culture rooted in collaboration and innovation. 
• Manage agency partnerships, ensuring excellence in creative output and campaign efficiency. 

You might be a strong candidate if you have:

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. 
• 10+ years of progressive marketing experience, with 5+ in a leadership capacity. Proven experience in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers is a bonus. 
• Good understanding of emerging-market consumer behavior and last-mile distribution dynamics. 
• Experience building and managing integrated marketing campaigns (digital, ATL/BTL, and community-based). 
• Working experience across different countries will be a bonus. 
• Solid analytical and financial acumen — comfortable managing budgets and interpreting performance data. Demonstrated ability to lead multicultural teams and agencies across multiple countries. 

What Sun King Offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.