Head of Marketing, Snacks

Posted 16 Days Ago
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Hiring Remotely in Norwich, Norfolk, England, GBR
In-Office or Remote
Senior level
Food
The Role
As Head of Marketing for Snacks, lead brand stewardship and team performance, drive financial success, manage budgets, and ensure consumer engagement.
Summary Generated by Built In
Company Description

At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner. From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation.

Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week.

As a business, we’re on a journey of transformation. We’re strengthening our operations, driving quality and investing in our people. It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK.

Join us and play your part in building the next chapter of some of Britain’s most loved brands.

Job Description

As the Head of Marketing for our Crisps and Snacks, you’ll be at the helm of the beloved KETTLE®  brand – the brand that changed the crisps game forever – along with some of the nation’s favourite retailer brands.

You’ll be responsible for the leadership and stewardship of our category group, covering both Valeo-owned brands and retailer-owned brands. We’re looking for someone who can take ownership, lead from the front and build a high-performance team.  

  • Drive Success: Hit or beat budget financial targets and grow market shares.
  • Brand Stewardship: Ensure excellent stewardship of brand plans and deliver outstanding monthly business and plan reports to the board.
  • Team Leadership: Coach and develop your team, fostering a culture of high performance and support.
  • Strategy Leadership: Lead the annual strategy review and quarterly updates on brand plans, ensuring alignment with our "Valeo Brand Building Recipe".
  • Budget Management: Ensure marketing budget compliance and optimization
  • Cross-functional Collaboration: Work seamlessly with other teams to drive business success.
  • Consumer Engagement: Inspire and oversee our “Consumer is Boss” plan, maintaining regular connections with our consumers.

** This role can be based within distance of any of our UK sites, with 2-3 visits per month to Norwich. 

Qualifications

  • Brand Building Mastery: Proven experience in building and leading successful brands. Ideally with private label or customer experience.
  • Leadership Skills: Demonstrated ability to lead and inspire teams, driving a culture of excellence.
  • Strategic Thinker: Ability to think strategically and execute flawlessly.
  • Stakeholder Management: Excellent skills in managing internal and external stakeholders.
  • Innovative Spirit: A knack for innovation and a passion for staying ahead of market trends.

Additional Information

What we offer you in return

  • Competitive Salary
  • Matched pension scheme
  • Life Assurance
  • Private Medical 
  • Retailer discount platform
  • Staff discount 
  • And plenty more!

At Valeo Foods UK, we’re dedicated to delighting our consumers with high-quality, innovative products. Join us, and you’ll be part of a vibrant team that’s committed to excellence and passionate about our brands. We offer a competitive salary, excellent benefits, and opportunities for career growth in a supportive and dynamic environment.

If you’re ready to take the next step in your marketing career and make a real impact, we want to hear from you!

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The Company
HQ: Dublin
454 Employees
Year Founded: 2010

What We Do

We are a leading producer and innovator of high quality, category-defining branded food products that have a proud history that dates back to 1845. At Valeo Foods, we are passionate about food and our portfolio of over 20 iconic food brands, which includes Jacobs, Batchelors, Kettle, Rowse Honey, Balconi, Schluckwerder, are tried and trusted by consumers across Ireland, UK and Europe for their quality, wholesomeness, nutrition and fun. We are a diverse business that combines food production, brand development and innovation, distribution and sales. We are Ireland’s largest ambient food supplier to the grocery trade, a major supplier to the food service market through Valeo Professional, and an increasingly prominent supplier to the UK market and a range of European Markets now. We are focused on the continued development of our excellent portfolio of category defining food brands as we look to expand our footprint across Ireland, UK, Europe and beyond with our latest acquisition in North America. We are committed to delivering quality food products through continued innovation and excellence in manufacturing. This commitment ensures that our brands retain a market leading position in each of their respective categories. We continue to recruit people with the best skills and expertise across a range of areas including manufacturing, food science, research and development, nutrition, distribution, sales, operations, marketing, human resources and finance, and aspire to be a best in class employer, focused on developing and empowering our people.

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