Head of Marketing - Indonesia

Posted 17 Days Ago
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DKI Jakarta, IDN
In-Office
Senior level
eCommerce
The Role
Leads Indonesia’s integrated Marketing Hub across performance media, SEO, CRM, creative, live commerce, and affiliate management. Owns P&L, develops full-funnel e-commerce strategies, manages enterprise client relationships and renewals, oversees large media budgets, scales live-streaming and affiliate operations, and leads cross-functional teams to improve client GMV, ROI, and account profitability.
Summary Generated by Built In

Job Title: Head of Marketing (aCommerce Indonesia)
Role Overview

As Head of Marketing for aCommerce Indonesia, you will lead our integrated Marketing Hub—spanning Marketing Services (Performance Media, SEO, CRM, Creative), Live Commerce, and Affiliate Management. You will drive full-funnel E-commerce strategies for global brands, manage P&L, scale live-streaming operations, and lead a high-performing team to maximize client GMV and account profitability.
Key Responsibilities
Hub Leadership & Strategy

  • Own P&L and strategic direction for the Marketing Hub across Performance Media, Live Streaming (TikTok/Shopee/Lazada), and Affiliate Networks.
  • Architect full-funnel growth strategies that move beyond vanity metrics to directly drive brand client GMV and ROI.
  • Scale Live Commerce operations (studios, hosts, KOLs) and expand affiliate publisher networks to establish market-leading services.

Client Growth & Commercials

  • Serve as the senior strategic lead for enterprise clients, managing C-level relationships and high-value renewals.
  • Partner with Commercial teams to pitch prospective clients, cross-sell hub services, and expand account profitability.
  • Establish KPIs, manage multi-billion IDR media budgets, and ensure precise financial reconciliation and pacing.

Operations & Team Management

  • Streamline cross-functional workflows between media buyers, live stream producers, affiliate managers, and creative teams.
  • Lead, mentor, and build a high-performance team, fostering operational efficiency and service excellence.

Qualification

  • 6+ years in performance marketing or digital agency leadership, with 3+ years managing multi-functional teams in Indonesia.
  • Deep mastery of the Indonesian E-commerce ecosystem (Shopee, TikTok Shop, Lazada, Tokopedia) and major digital media platforms.
  • Hands-on experience scaling Live Commerce and Affiliate operations.
  • Strong commercial acumen (P&L management, client pitching, up-selling).
  • Fluent in English and Bahasa Indonesia with exceptional executive presentation skills.

Skills Required

  • 6+ years of experience in performance marketing or digital agency leadership
  • 3+ years managing multifunctional teams in Indonesia
  • Deep knowledge of the Indonesian e-commerce ecosystem, including Shopee, TikTok Shop, Lazada, and Tokopedia
  • Experience scaling live commerce operations
  • Experience scaling affiliate operations
  • Strong commercial acumen, including P&L management, client pitching, and upselling
  • Fluency in English and Bahasa Indonesia
  • Exceptional executive presentation skills
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The Company
HQ: Bangkok
928 Employees
Year Founded: 2013

What We Do

aCommerce is the leading e-commerce enabler and e-distributor in Southeast Asia, providing end-to-end technologies and solutions for global brands to manage and grow their online presence.

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