Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
As the Head of Global Football Marketing, you will lead the Global Football Marketing team and establish the go-to-market vision and creative expressions for the category. You will play a senior role in the Global Football organization, collaborating with leaders of product, sports marketing and merchandising to deliver against the long-term commercial and strategic goals of the business. You will lead a team of marketers to devise and manage global seasonal creative campaigns and activation plans whilst working in partnership with regional marketing leads across North America, Europe, Japan, APAC and Latin America to amplify at a global and local level. You will be highly adept at driving the vision for a team, developing talent and able to build strong relationships with a variety of stakeholders both internally at New Balance and externally with partners across our network of partner clubs, athletes, ambassadors, and commercial accounts.
MAJOR ACCOUNTABILITIES:
Global Football Marketing Strategy
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Lead the creation and delivery of the long-term Global Football marketing strategy. Collaborate with leaders across the football business (Product, Sports Marketing and Merchandising) to build and evolve a strategic vision for the category, with a specific focus on driving brand consideration and demand creation for New Balance in the football category.
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Deliver the vision for seasonal football storytelling and develop the sell-in materials across all go-to-market milestones for the category for multiple seasons at any one time.
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Drive and manage the cross-functional strategic approach to key global football sporting moments, collaborating with team members across the business to drive plans which deliver against commercial and brand goals.
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Establish strong working relationships with international and regional marketing leads to champion and support in the activation and amplification of Global Football marketing plans.
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Partner with Global Sports Marketing to build a strategic approach to new athlete announcements, establishing the positioning of each announcement across brand, football and other relevant areas of the business to create high impact creative plans.
Global Football Activation Strategy
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Collaborate with Athlete Activation on football athlete annual activation plans against long-term athlete activation strategies. Build the vision for how football athletes are integrated into the football marketing approach and lead the Global Football Marketing team to deliver these plans.
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Build the seasonal creative and commercial programmes for all Global Football footwear product, ensuring a distinctive on-brand, commercially-oriented approach which builds a unique positioning for New Balance in the Global Football footwear market.
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Lead the team to build and deliver the annual activation plans around key Global Football club partners, building the creative vision for the seasonal club kit collections campaigns and delivering in-season activation plans around each partnership.
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Own the Global Football marketing relationship with Global Energy and Lifestyle teams to develop activation strategies connecting key global collaboration partners and entertainment ambassadors with highly considered global football moments and stories.
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Work with regional marketers to develop annual activation and marketing plans with specialty retail partners which support the long-range plan growth goals for the category.
Leadership and Management
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Lead the Global Football Marketing team to deliver marketing strategy and campaigns which drive the New Balance business towards its aligned long-term business vision and goals.
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Line management responsibility for Global Marketing Managers, also providing guidance and mentorship on the management of their own direct reports. Empower the overall team to build their experience and in different areas of football brand marketing and prioritising the creation of opportunities for their continued ongoing growth as future leaders in the business.
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Responsible for brokering relationships between the Global Football Marketing team and other teams within Global Performance Marketing, fostering an environment of collaboration and best practice sharing to encourage team learning opportunities.
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Ownership of the category marketing team budget, responsible for allocating capacity and resource to projects and working with the team to manage regular budget tracking and updates to the senior team.
REQUIRMENTS FOR SUCCESS:
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10 years’+ of progressive experience working in a marketing related role.
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Experience in developing and delivering long-term strategic plans and creative vision for a Global commercial business.
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Superior approach to cross-category problem solving and ideation with a strong bias to collaboration across a matrix structured organization.
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Experience of working with global sports teams and high professional athletes, developing strategic activation plans connecting to category demand creation, preferred.
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Proven leadership and line management experience.
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Strong passion for sport culture and in particular global football.
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Excellent organizational, planning, interpersonal and presentation skills.
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
New Balance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about New Balance and has not been reviewed or approved by New Balance.
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Healthcare Strength — Benefits coverage is described as comprehensive, including medical, dental, and vision options alongside wellness resources like health coaching. Fitness reimbursement is also cited as part of the overall health and wellness offering.
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Retirement Support — Retirement support is positioned as strong, with a 401(k) plan and a company match described as dollar-for-dollar up to a stated contribution level in some locations. Life insurance and disability benefits are also included as part of the broader financial protection package.
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Leave & Time Off Breadth — Time-off offerings are characterized as generous, with paid holidays, vacation time, and paid sick leave highlighted. Flexible schedules and telecommuting options are also described as supporting work-life balance.
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What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
