We are a growing SaaS start-up with an international team that brings maritime workforce management into the 21st century! Backed by strong investor support and with more than 10,000 crew changes executed in the platform each year and over 500 vessels globally, we’re passionate about solving overlooked problems in the maritime industry.
Over 90% of global trade depends on ships, and the 2 million mission-critical seafarers who operate them to keep our economy running. At Tilla, we’re dedicated to improving their lives, as well as the processes and colleagues on shore that support them. Our platform eliminates inefficiencies in crew logistics, streamlining collaboration between operators and seafarers. By doing so, we make crew operations more humane, efficient, and cost-effective.
We’re looking for a Head of Marketing to build and lead the marketing function at Tilla. This is a foundational role with the opportunity to shape our brand, messaging, and go-to-market strategy from the ground up.
As a key member of the leadership team, you’ll work closely with the founders, sales, and product to define how we communicate our value to the world. You’ll drive marketing strategy, execution, and performance across multiple channels with a strong focus on demand generation, product marketing, and brand positioning in a complex B2B SaaS space.
You’ll be our first marketing hire and will start as an individual contributor—developing campaigns, content, and messaging—while also laying the groundwork to scale the team over time.
What You’ll DoDefine and execute a scalable marketing strategy aligned with company goals, as well as defining and managing the external and internal resources required to execute your plans
Craft clear, compelling positioning and messaging that resonates with our target audiences
Build and manage Tilla’s presence across owned and earned channels (website, content, PR, social, etc.
Lead demand generation campaigns to support pipeline and revenue growth
Create and manage content (case studies, blog posts, newsletters, white papers, etc.)
Support our presence at industry events, conferences, and customer communities
Establish core marketing metrics and build reporting processes to measure ROI
Collaborate closely with product and sales to ensure message-market fit and campaign effectiveness
Shape and evolve our brand identity and tone of voice
5+ years of marketing experience, including in a senior or lead role in B2B SaaS
Experience building marketing functions from the ground up in a startup or high-growth environment
Strong strategic thinking, balanced with hands-on execution skills
Deep understanding of modern demand generation, content marketing, and lead funnel strategy
Excellent copywriting, storytelling, and communication skills
Experience working in complex problem spaces or industries with niche customer segments
A collaborative mindset and proven ability to work cross-functionally with product and sales teams
Fluency in English
Experience marketing to maritime / HR personas
Background in maritime, logistics, or workforce tech
Competitive compensation package
A high-impact leadership role at an early-stage, mission-driven startup
Direct access to founders and influence on company strategy
A unique opportunity to shape marketing in a sector with global impact
A supportive and flexible working environment (remote or in Berlin)
A ride on one of our client ships when they’re near you
Access to an extensive network of startup, maritime, and consulting veterans
We believe that employing a diverse workforce is central to our success at Tilla. We make hiring decisions based on your experience and skills. Therefore, we welcome applications from all members of society, regardless of age, gender, disability, sexual orientation, race, religion or belief.
Similar Jobs
.png)
What We Do
Founded in 2021, Tilla is a highly collaborative and transparent platform that streamlines and optimizes the manual and inefficient process of cargo ship crew logistics.
