Marketing Analytics is becoming an increasingly important capability within the business, and this role will play a key part in shaping what that function looks like over the coming years.
This is a really exciting opportunity to join at a pivotal point in the team's evolution. You'll help shape how Marketing, CRM and Growth teams use analytics to make better decisions about customer acquisition, engagement, experimentation and marketing investment, while leading a growing team and influencing decisions that directly impact business growth.
Rather than inheriting a fully mature function, you'll help build capability, improve ways of working and establish Marketing Analytics as a strategic capability that informs growth strategy, customer value and investment decisions across the business.
A day in the life
- Partner with senior stakeholders to solve complex marketing and growth challenges
- Translate strategic business questions into analytical work that drives action
- Lead, coach and develop a team of four Marketing Analysts
- Guide measurement approaches across acquisition, CRM and growth activity
- Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
- Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape
- Improve the maturity of Marketing Analytics frameworks, processes and capabilities
- Influence decisions relating to customer acquisition, growth and marketing effectiveness
- Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
- Ensure analytical outputs are commercially impactful and actionable
- Maintain high standards of analytical quality and rigour
About you:
- Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
- Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
- Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
- Ability to operate comfortably between strategic conversations and analytical detail
- Experience improving the maturity of analytics functions rather than simply maintaining established processes
- A strong problem solver who can break down complex business questions into practical analytical approaches
- You can build credibility with senior stakeholders across both marketing and analytics functions
- You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
- Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction
- Background in marketing or media agency environments
- Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling
- Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness
- Track record leading analytics transformation or maturity improvement programmes
- Experience operating in fast growing organisations where analytics capabilities are still being established
- Financial services or fintech exposure
- Familiarity with AI enabled analytics approaches and tools
Skills Required
- Strong experience in Marketing Analytics, Growth Analytics or Customer Analytics across the marketing funnel
- Proven track record of leading, coaching and developing analytics teams
- Ability to translate strategic business questions into actionable analytical approaches
- Experience designing and guiding measurement and attribution for acquisition, CRM and growth activity
- Experience improving analytics function maturity, frameworks and ways of working
- Strong problem solving and ability to maintain analytical quality and rigour
- Ability to build credibility with senior stakeholders across marketing, growth and analytics
- Sufficient technical depth to review analytical approaches and challenge methodology
- Comfortable working in an evolving environment and shaping future direction
- Hybrid working in London office 2-3 days per week
- Background in marketing or media agency environments
- Exposure to customer acquisition attribution, CRM, next best action or lifetime value modelling
- Experience with multi-touch attribution and marketing mix modelling
- Track record leading analytics transformation or maturity improvement programmes
- Experience operating in fast-growing organisations where analytics capabilities are being established
- Financial services or fintech experience
- Familiarity with AI-enabled analytics approaches and tools
What We Do
We’re Zopa, and we want to make money work better for you. Our diverse team is united in their mission of creating simple, fair and honest financial products that have the customer’s needs at their heart. We’re proud that this dedication is reflected in our excellent rating on TrustPilot. We’ve always been unapologetically honest with our customers, and value the same in return. Their feedback helps us shape what we build, so we can provide a bank fit for today, and for the future. We’re not the new kids on the block though - we’ve been a pioneering force in finance for 16 years. In 2005, we built the first ever peer-to-peer (P2P) lending company, giving our customers access to loans built for real-life and intelligent investments backed by cutting-edge tech. In 2020, we launched Zopa Bank, meaning we could offer more – like fixed term savings backed by FSCS protection and a credit card to help customers take control of their finances. We’ve lent out over £6 billion and are proud to have made money work better for over half a million people across the UK, whether they were looking to borrow or save.
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