MKT Manager, Launch and Marketing Excellence

Key Responsibilities:

Manager is responsible for the business of the gene therapy drug to be launched, which mainly includes but not limited to,

development and implementation of a business plan. He/she does the below independently and/or with the support/under the supervision of Director

Develop and implement a marketing plan (pre-launch):

• Analyze external environments through market research, collaboration with relevant functions, and external interactions including commercial Advisory board meetings.
• Identify key issues, barriers, and Key Success Factors.
• Build strategies and detailed tactics including an annual calendar, events, trainings and promotional materials.
• Develop and provide extensive sales trainings on diseases, product, account opening etc. in collaboration with Commercial Excellence and Medical Affairs.
• Develop and track KPIs with Commercial Excellence.
• Plan and implement pre-launch external activities including building relationship with KOLs in collaboration with Medical Affairs and Public Affairs and Communications.
• Manage projects on material development and other activities.
• Conduct necessary internal and external procedures.
• Attend to domestic and international major scientific meetings. (mostly with support of Director)
• Present the plan to Global Team, Japan Leadership Team and relevant functions.
• Forecast and manage promotional costs and production.

Develop/revise and implement the marketing plan (post-launch):

On top of the activities above

• Lead post-launch cross-functional brand meetings.
• Identify room for improvement/growth of relevant functions and figure out how to fill the gaps.
• Maintain and develop relationships with KOLs and scientific societies.

Hard skills and experience

• Bachelor’s degree or equivalent one
• Over five years of working experience in the pharmaceutical (or relevant) and/or consulting industries
• Microsoft Office: Word, Excel, Power Point
• Language: native/fluent in Japanese and business level or above in English for communication with global members (commitment to improving English, if needed, is a must)

• (strongly preferred) Launch experience
• Medical Science Degrees or MBA
• Experience of Sales, Marketing or Medical Affairs,
• Experience in oncology and/or gene therapy
• Experience of vendor management
• Experience in Digital Marketing/communication

• Strategic, logical and critical thinking
• Shows Leadership and inclusive
• Accountable for assignments
• Coachable and passionate for growth
• Self-motivated and agile on learning
• Own inter-personal skills and collaborative
• Cross-functional Project Management