Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
We seek an experienced leader, native to crypto and with significant experience in KOL business development and team management to lead our global affiliate program.
Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.
Scale processes to source, contract, and manage KOLs. This will include technology, agency relationships, and commercial planning.
Ensure compliance with financial influencer laws around the world with the appropriate disclaimers, content monitoring, and compensation terms.
Enable the KOL BD team to negotiate deals that are attractive in a competitive KOL space and deliver strong ROI to Kraken.
Attract top KOLs across a variety of categories including futures, margin trading, spot trading, and prop trading.
Develop scalable strategies that arm KOLs with positioning and messaging that highlight Kraken Pro’s differentiators.
Identify opportunities to develop local-first ideas with KOL partners that generate attention, are persuasive vs competitors, and drive a strong CTA.
Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops that help scale affiliate marketing.
Measure results of KOL partnerships; adjust strategy and deal structures.
5+ years in the crypto space, with experience building out a KOL program
Significant experience with crypto KOLs, especially traders
A proven track record in growing new users in a highly competitive and regulated environment.
Experience working with partners in regions all over the world
Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions.
Existing relationships with crypto and adjacent industry influencers. Candidate expected to bring a strong network.
Experience with software to manage KOLs across a deal’s lifecycle and scaling processes to handle hundreds of KOLs
Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products
Strong experience in marketing analytics, including how to measure partnership success
We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitmentPayward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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Skills Required
- 5+ years in the crypto space with experience building out a KOL program
- Significant experience with crypto KOLs, especially traders
- Proven track record growing new users in a highly competitive and regulated environment
- Experience working with partners across multiple global regions
- Advanced crypto knowledge: products, revenue models, regional players
- Existing relationships and strong network with crypto and adjacent industry influencers
- Experience with software/platforms to manage KOLs across a deal lifecycle at scale
- Experience promoting multiple products across a large product suite using KOLs
- Strong marketing analytics experience, able to measure partnership success and ROI
- Creative, data-grounded growth thinking and ability to persuade stakeholders
Kraken Digital Asset Exchange Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kraken Digital Asset Exchange and has not been reviewed or approved by Kraken Digital Asset Exchange.
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Fair & Transparent Compensation — Pay is considered competitive for many roles, with strong total compensation reported for in‑demand technical and senior positions. Market‑aligned packages are highlighted across key functions, indicating the ability to reach top‑of‑market for certain hires.
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Equity Value & Accessibility — Equity grants are available for most roles, complemented by bonus programs and the option to receive a portion of pay in crypto. This ownership‑oriented design is positioned as part of the standard total compensation approach.
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Flexible Benefits — A remote‑first operating model, flexible time off, and a remote‑workstation setup bonus emphasize autonomy and location flexibility. Core benefits are framed to support distributed work across multiple regions.
Kraken Digital Asset Exchange Insights
What We Do
Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin,, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces. This recognition reflects our ongoing commitment to providing a flexible workplace that prioritizes wellbeing and career development. Kraken prioritizes client-centricity, security, and superior products, valuing merit and encouraging bold ideas within a transparent communication framework. Kraken offers a flexible, asynchronous, and globally remote work culture, allowing its employees (aka Krakenites) to balance team and personal needs. Kraken provides diverse learning and development programs, enabling Krakenites to chart their own professional paths in the crypto industry. Benefits include globally competitive compensation (with crypto payment options), flexible time off, wellness perks, and annual team retreats. Kraken's collaborative culture promotes authenticity, humility, and respect, encouraging candid interactions and valuing diverse perspectives from its global team. Crypto conviction is central to Kraken's ethos, driving product and service development. The company views challenges as opportunities for creative problem-solving, remaining adaptable in the fast-paced crypto industry. Kraken seeks individuals with an entrepreneurial spirit and a curious, self-starting approach to complex problems. The company fosters a culture of accountability and clear communication, valuing critical feedback for continuous improvement. Overall, Kraken's EVP reflects its commitment to building a bridge from traditional finance to crypto, both in its broader mission and in supporting employees transitioning to crypto careers.
Why Work With Us
Work at Kraken to be part of a mission-driven crypto revolution. Enjoy a flexible, remote-first culture that values bold ideas. Grow your career with competitive benefits and diverse learning opportunities. Join a collaborative team that embraces innovation, accountability, and globally inclusive perspectives.
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