Head of Integrated Media, Planning & Strategy

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

At T. Rowe Price we have chosen to do something different, we’re transforming our business and building our future on one clear purpose – to identify and actively invest in opportunities to help people thrive in an evolving world.

With that clear purpose comes huge opportunity, and our success depends on people who are committed to our purpose and have an appetite for curiosity. T. Rowe Price is seeking an experienced, innovative, and collaborative leader to oversee a Global team of highly experienced strategic marketing media professionals.

Role Summary:

As Head of Integrated Marketing and Media, your strategic marketing expertise and comprehensive media thought-leadership will be essential to the continuous advancement of the global marketing team's integrated marketing strategy practice. Integrated planning is about using deep insights about client needs and behaviors to determine how and when the T. Rowe Price brand shows up in the marketplace along every point in the client journey.

Reporting to the Global Head of Brand and PR, the head of integrated Marketing and Media will be responsible for development of end-to-end integration of consumer insights to deliver actionable and comprehensive comms planning across paid owned and earned media.

Demonstrating an intimate understanding of what drives client and consumer behavior, and how they interact with channels and technology, this pivotal role demands a focus on how to most effectively reach and communicate to our target audience driving the brand narrative across the marketing organization inspiring connected creativity throughout.

This is an important role, one that requires inspirational and actionable strategy. This role requires your understanding of the target audience, the messaging that will be most impactful, and how/when that message can be delivered in order to lay the foundation for marketing innovation. The role demands a demonstrated sense of confidence with deep audience analysis to rationalize and measure both messaging and media decisions.

Responsibilities:

Your role will concentrate on elevating the integral roles of both media strategy and brand development by evolving them from traditional media planning into a well-understood, highly-regarded and innovative discipline of connections strategy, which includes:

• Driving marketing thought-leadership; evolving and applying a strategic approach to all communications, building our brand narrative and developing a toolkit for consistent application of the practice; serving as a voice of connected marketing strategy for internal stakeholders, across the global marketing executive team, segment leaders, our PR, search and social teams.
•  Cultivating exceptional senior-level client relationships by identifying their strategic brand challenges, competitive threats, and evolving client and prospect behaviors, and anticipating unspoken concerns; guiding their organization toward the next generation of holistic brand experience solutions that drive business impact through customer journey mapping.
• Championing the use of data to uncover unexpected insights; and partnering with MSPO (Marketing Strategy Planning & Operations) in exploring new sources of consumer intelligence and brand understanding as fuel for strategy-setting
• Managing the growth and development of the media agency and internal media leaders; growing, inspiring and leading strategists, guiding the quality of work and its impact across accounts

Required Qualifications:

• Bachelor's degree required, Master’s degree preferred AND
• 12+ years relevant work experience, 5+ years management experience

Preferred Qualifications:

This pivotal role requires an outstanding breadth and depth of expertise including a track record of impactful work experience and professional ingenuity – which means you are:

• A strategic thought leader with the discipline to step back from the noise to get to the behavioral insights that will incite successful connected campaigns
• A digital and media-savvy marketer and passionate problem-solver with deep expertise in omni-channel marketing orchestration and an unstoppable drive to bring the best work to life
• A team player. Must work well with others in a global collaborative environment partnering across the global marketing team and with senior management in all functions and with external parties.
• A strategic thinker who has command of what research is available from third party resources, what’s possible from qual- or quant-based exploration, and the vision to bring it all together
• A creative provocateur and persuasive storyteller who is endlessly curious, with a keen ability to shift perspective and illuminate powerful insights and creative potential through data and narrative
• A proven leader and relationship builder with an authoritative presence and confident communication style with executive-level clients; easily accessible to all levels of the organization
• A skilled manager with a strong history of team oversight and talent development - known for an ability to coach and grow talent, provide constructive feedback in the moment, inspire and drive change, and assemble varied groups for advantageous collaboration
• An accomplished professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

Base salary ranges:

$212,500.00 - $350,000.00 for the location of: California, New York
$187,000.00 - $319,500.00 for the location of: Washington, D.C
$170,500.00 - $291,000.00 for the location of: Colorado, Maryland, Washington and All other US locations

Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.