Head of Insurance Marketing – IPG

Independence Pet Holdings® (IPH) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

IPH’s mission is to strengthen the unique bond between pets and their people through our family of innovative products and services. We understand how important pets are: they’re family. Our pack of 1,200 team members embodies a shared passion for positively impacting the lives of our four-legged friends.

Independence Pet Group (IPG) is one of North America’s largest pet insurance and services organizations. Our impressive family of brands supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.
IPG’s mission is to strengthen the unique bond between pets and their people through our family of innovative products and services. We understand how important pets are: they’re family. Our pack of nearly 1,000 team members embodies a shared passion for positively impacting the lives of our four-legged friends.

Head of Insurance Marketing – IPG

As the top executive of IPG’s digital and direct-to-consumer (DTC) business, you will lead and support a team of employees, contractors and agencies responsible for the performance of our core insurance brands to include the digital, creative, and brand teams. Reporting to the IPG CEO, you will develop and execute a strategic roadmap to continue market-leading profitable growth by efficiently leveraging a multi-million-dollar budget. This will be accomplished by inspiring the internal and extended external teams to perform at the highest level and instilling an innovative marketing approach that utilizes tactics based on data-driven insight. A results-focused role, you’ll need a keen understanding of the emerging and ever-changing techniques in digital and social marketing, the joys and challenges of being a pet parent, as well as the strong human animal bond consumers derive from their cats and dogs.

Your Day-to-Day

• Effectively manage multiple brands and channels by understanding and building upon unique personas and nuanced audiences 

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) 

• Leads, develops and executes SEO/SEM, database marketing, email, WhatsApp, social media and display advertising media for the IPG brands

• Identifies trends and insights and dynamically optimizes spend and performance based on the insights 

•  Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points by leveraging segmentation, targeting and retargeting techniques 

• Identifies critical conversion points and drop offs and continuously optimizes user funnels 

• Develop the annual Insurance marketing strategy and budget to support corporate objectives

• Translate strategy into executable marketing plans, go-to-market tactics and deliverables, and sales results for profitable growth

• Build and nurture long-term relationships with partners, and internal and external stakeholders to include the IPH group of marketing leaders and other executives across group brands

• Optimize leading marketing techniques to maximize campaign efforts while ensuring all underlying processes and journeys are working as designed

• Provide exceptional leadership and coaching to a dynamic team of marketers and senior leaders

Stand Out from the Pack

• Demonstrated track record of managing a multi-million-dollar budget AND delivering results

• Professional demeanor and expertise while presenting to executives, external partners, and board members

• Proven track record in building and nurturing partner relationships

• Strong business acumen and understanding of financial, technical and operational data

• Customer service mindset and a great networker, able to develop authentic relationships and rapport with internal and external stakeholders

• Great communicator skilled at providing information and feedback to ensure an aligned team

What We Ask

• Hands on experience with leading marketing campaigns for consumer brands and command of the latest marketing and content trends on main digital platforms

• 10+ years of experience in a senior marketing role, with the last 5+ in DTC performance marketing

• Experience in independently running campaigns on Meta, google, and apple search ads

• Worked on Google analytics and other popular tools for mobile attribution, acquisition, re-engagement

• Mastery in Marketing Technology stack such as Salesforce or other similar software

• Bachelor’s degree or higher in marketing, business, administration, or a similar area or equivalent experience

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)