Head of Influencer Marketing & Social Media

Position Summary

Are you a strategic storyteller, a creative leader, and someone who knows exactly how to build meaningful connections between brands and audiences? Do you bring deep expertise in influencer marketing and social media within the Benelux? And are you ready to lead a team, shape a vision, and elevate one of the world’s most iconic brands? Then this opportunity within Samsung Electronics Benelux is your next step.

Role and Responsibilities

How You Make a Difference

As Head of Influencer Marketing & Social Media, you are responsible for defining and executing the integrated influencer and social media strategy for Samsung Electronics Benelux. You combine strategic vision with hands-on leadership, ensuring our brand shows up authentically, creatively, and consistently across all touchpoints.

You lead a high-performing team and maintain strong relationships with creators, influencers, and agencies across the region. You turn brand ambitions into innovative, data-driven campaigns with measurable impact. Your thinking is future-focused, your decisions are grounded in insights, and your execution strengthens both brand relevance and commercial performance.

You work closely with Brand, PR, Paid Media, E-commerce, and Product teams to deliver cohesive, high-impact marketing initiatives.

Key Responsibilities

• Developing and implementing the influencer and social media strategy for the Benelux
• Leading, mentoring, and inspiring the social and influencer marketing team
• Building and maintaining relationships with influencers, creators, and talent agencies
• Translating brand goals into creative, data-driven influencer and social campaigns
• Managing KPIs, dashboards, and performance insights to optimize future activities
• Ensuring a consistent brand identity and tone of voice across all social and influencer channels
• Collaborating intensively with Brand, PR, Paid Media, E-commerce, and Product teams
• Driving measurable brand growth and commercial impact through influencer and social initiatives

Skills and Qualifications

What Are Your Assets

As our new Head of Influencer Marketing & Social Media, you combine creativity with strategic leadership and execution with vision. You understand the influencer landscape across the Benelux and know how to navigate a fast-moving digital world. You bring structure, impact, and ownership to a high-profile domain.

We also request:

• Minimum of 8 years experience in social media and influencer marketing, preferably on the brand side
• Demonstrated experience in leading and scaling a marketing team
• Strong understanding of the Benelux influencer ecosystem and emerging digital trends
• A strategic mindset and the ability to build long-term creator and channel strategies
• Experience with performance tracking, reporting, and campaign analytics
• Excellent communication and stakeholder-management skills
• A structured, data-driven, and growth-focused approach
• Fluency in Dutch and English, spoken and written

You Bring

• A forward-looking vision on the evolving role of influencers and social media
• A strong network of creators, influencers, and agencies in the Benelux
• Hands-on experience with platforms such as Sprout Social, Traackr, CreatorIQ, or similar tools
• The ability to balance creativity with measurable business results
• A leadership style that inspires, empowers, and elevates your team

What’s in it for you?

Competitive compensation & benefits package to reward you for your work in supporting our company to grow. Including health insurance, 100% reimbursed by Samsung, 6% personal contribution to pension and an internet allowance of €29.42 per month.

• Bonus system where you can earn an extra monthly salary per quarter.
• Annual incentive: up to 0,5 months' salary (for Sales and Marketing).
• A Company (lease)car
• 25 vacation days + Good Friday and the possibility to buy 5 extra vacation days.
• Telephone from Samsung with unlimited calling and 10GB data, within the EU and a Laptop of Samsung.
• Working hybrid with at least 3 days in the office, so you can optimize your workflow and enjoy the best of both worlds.
• The possibility to use the company restaurant, where you can enjoy an extensive lunch for a competitive price and even freshly prepared evening meals by our Samsung chef to take home every day. Discount on the purchase of Samsung products via our employee portal, up to a purchase amount of €2,500 per year
• Extensive Development, Health & Wellbeing programs (for example Samsung University, young talent & leadership programs, we have our own fitness on site, we have an online mental health portal, personal gym sessions which you can join and many more because we care about your development and wellbeing).

About us

Our story begins in 1969, when Samsung saw the light of day with the ambition to help people achieve the impossible. After more than 50 years, we are still innovating and creating boundless technology that helps people make the impossible possible. We remain driven by our purpose, which is why we put people and what they care about at the center of everything we create.

We do this by staying true to our global values.
 

• Human experiences (We put people first, at the center of everything we do).
• Progressive Innovation (We are constantly finding new ways to improve the way people live by creating inventive products and services).
• Rebellious Optimism (We challenge ourselves and the status quo to change the world).
• Integrity & transparency (We always strive to do the right thing by being open and honest with our customers and partner ecosystem).
• Social improvement (We believe that technology should benefit everyone. It should be accessible, sustainable and used for good).

Ready to drive innovations as our next Head of Influencer Marketing & Social Media? Join us and make an impact, apply today!

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