The Head of Growth operates on the front lines of Weave’s growth initiatives and oversees marketing-sourced demand creation for Weave’s inbound and upsell sales teams across paid social, paid search, programmatic display, direct mail, 3rd-party, and other paid media channels. This position directly manages the growth strategy and paid media team. The leader in this role will be responsible for efficiently expanding demand generation, optimizing performance in conjunction with organic channels, and managing a multi-million dollar budget.
This position will be hybrid - 3 days in the Lehi office
Reports to: Sr. Director, Content and Communications
The duties and responsibilities of the role.
Lead growth marketing channels that meet demand objectives in alignment with initiatives across marketing channels, including organic and partner-sourced leads.
Communicate, plan, and oversee paid media campaign execution with creative and sales teams.
Monitor performance and regularly report on full-funnel impact across channels and verticals.
Provide deep insights on performance trends, market reception, and tactical actions.
Track downstream conversion efficiencies and coordinate across the marketing and revenue organizations on optimization.
Optimize advertising spend for efficient output and in support of Weave’s objectives across verticals and programs.
Develop and manage critical programs for demand capture, funnel optimization, and lead generation.
Work closely with the revenue and financial planning organizations to align on forecasting and resource allocation.
Develop new tactics and channels for go-to-market activities.
Success for this role is directly measured by lead production and bookings on a weekly, monthly, and quarterly basis.
The minimum qualifications for the role - education, experience, certifications, skills.
Education and Experience
10+ years of Demand Marketing experience
5+ years of B2B experience
5+ years of hands-on experience in paid search, paid social, programmatic display, and other paid media channels
Healthcare and SaaS marketing experience preferred
Preferred qualifications - including personality traits and soft skills.
Communicates effectively across functions using a collaborative style that engages a diverse team.
Ability to quickly establish credibility, trust, and support with all levels of the organization.
Strong capabilities within reporting systems, particularly with Salesforce.
Consistently and proactively drives high-quality, on-time results.
Ability to manage relationships, deliverables, and expectations cross-functionally.
Approaches work with a strong sense of ownership, commitment, and urgency.
Self-motivated and self-driven with a focus on continuous improvement.
Loves creating and building a growth strategy and tackling target KPIs.
At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.
Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.
All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.
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What We Do
Weave makes communicating with customers easier for businesses by integrating features like texting, phone service, fax, and reviews.
