The Role
The Head of Growth will drive pipeline growth through multi-channel demand generation, optimize marketing strategies, and harness data insights to enhance lead acquisition.
Summary Generated by Built In
Who you are
You thrive on finding new ways to solve challenges and are never satisfied with the status quo.
If you're excited by the challenge of finding new, scalable ways to reach a technical audience and push the boundaries of modern B2B marketing, this role is for you.
We are seeking a Head of Growth Marketing who is more than a demand generation expert; we are looking for a data-obsessed leader to take what we’ve built and accelerate our growth engine.
You are a seasoned startup operator with a proven track record of driving growth in early-stage environments. You believe that every marketing effort is an opportunity to learn and optimize. Your mission will be to accelerate the pace of lead acquisition and grow pipeline.
Why industrial automation?
Today, manufacturing is powered by an ecosystem of computerized systems and robotics known as industrial automation. Special-purpose industrial computers called PLCs are used to automate factories, warehouses, and even amusement parks. This ecosystem is programmed with a unique graphical language that doesn’t work with typical developer tools such as GitLab or GitHub. Instead, automation professionals have to use physical storage devices, incompatible tools, and incomplete solutions. When minutes of downtime can represent tens of thousands of dollars, better development tools are urgently needed.
Copia Automation is rebuilding a 50-year old, $170-billion industrial market from the ground up by rethinking the command and control layer, and developer tools that power process automation in almost every industrial vertical. Backed by some of the world’s most respected investors, we’re starting by creating a complete developer toolchain for industrial automation that will change how factories are built.
See more at copia.io.
What you'll do:
- Grow pipeline. Live and die on pipeline growth above all else. You build campaigns that generate meaningful growth for the business.
- Architect and execute the multi-channel demand generation strategy to generate a high-quality, predictable pipeline.
- Own and scale a rigorous experimentation framework: design, execute, and analyze A/B tests and other experiments to optimize the entire marketing and sales funnel.
- Lead all demand generation activities, including paid media, SEO/SEM, email marketing, content marketing, and other channels to generate a high-quality pipeline.
- Work with our analytics team to ensure we have the data integrity to make smart decisions.
- Architect and build dashboards to track KPIs and effectively communicate performance and data-driven insights to the leadership team.
- Collaborate closely with Sales to ensure a seamless lead lifecycle, optimize the MQL-to-SQL conversion process.
- Partner with Product Marketing to test messaging, positioning, and value propositions to find what resonates most with our target audience.
- Manage the growth budget, allocating resources to the highest-impact initiatives.
What you'll need:
- 7+ years of experience in growth marketing (data-driven roles)
- Significant experience in a growth marketing or demand generation leadership role, with a proven track record of success at a startup or a high growth company selling into large industrial companies
- Experience in or deep knowledge of the OT Cybersecurity market for industrial sectors (manufacturing, distribution) is highly desirable
- Expertise in modern demand generation tactics across multiple channels (e.g., LinkedIn, Google Ads, Bing Ads, SEO)
- Strong analytical skills with a deep understanding of analytics platforms, marketing automation systems, and CRM software (e.g., Hubspot, Hex)
- A scientific, methodical mindset, and unwavering curiosity
- Exceptional communication skills and can distill complex data into a clear, actionable story
- A proven track record of building and leading a data-driven experimentation process (hypothesis, test, measure, iterate)
Come join us!
Copia is growing extraordinarily fast. Join a best-in-class start-up with huge amounts of upside and impact. Our headquarters is in New York, but our team is remote throughout North America.
At Copia, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our customers, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. If you’re good at what you do, come as you are. The more inclusive we are, the better our work will be. Copia is proud to be an equal opportunity workplace.
Top Skills
Google Ads
Hex
Hubspot
LinkedIn
Sem
Seo
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The Company
What We Do
Copia Automation delivers modern developer tools for industrial automation. Built for automation and control engineers, Copia’s flagship offering provides Git-based source control for PLC programming. Copia’s robust version control, change visibility, and collaboration streamlines how industrial machinery is commissioned and operated, resulting in faster delivery and maximized uptime.
