Who We Are
Advantage HQ is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 200+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 100+ growth operators, analysts, and creatives manages over $500M in annual media spend and drives meaningful bottom-line impact for our partners.
The Role
We are looking for a Head of Growth who has been deep in the trenches of aggressive paid media scaling and knows what it actually takes to push Meta spend efficiently at volume. You understand how Meta's algorithm responds to creative velocity, cost control architecture, audience structure, and budget scaling - and you can translate that understanding into compounding, durable growth across a portfolio of DTC clients.
You will own growth strategy across a book of business, lead a team of paid media analysts and creative strategists, and be the senior voice in the room when clients need someone who can look at an account and see not just what is happening, but what needs to happen next to unlock the next level of scale.
What You Will Own
- Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it. You know the difference between scaling because the data says go and scaling because a client asked you to. You never confuse the two.
- Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin. You can diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first.
- Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back.
- Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
- Team development - building junior analysts and strategists into strong, independent operators.
What We Are Looking For
- Demonstrable track record of scaling Meta accounts beyond $100k/day. You can walk through exactly how you did it, what broke, and how you fixed it.
- 6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands.
- Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale.
- Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes.
- Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.
Compensation & Location
- $150,000 – $300,000 USD total annual compensation, including base salary, performance bonus, and equity
- Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
Skills Required
- Demonstrable track record of scaling Meta accounts beyond $100k/day and describing methods and fixes
- 6-10 years in paid digital advertising with significant experience managing large Meta budgets for DTC e-commerce
- Deep structural understanding of Meta's algorithm including creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture
- Full-funnel paid media strategy experience across Meta, Google, and TikTok
- Experience leading creative strategy and collaborating with creative teams to drive high-velocity performance creative
- Proven senior client relationship skills, able to present and defend strategy to founders and stakeholders
- Team development and people management experience building junior analysts and strategists into independent operators
- Analytical rigor with the ability to make decisive calls and take accountability for outcomes
- Clear, direct communication skills with clients, leadership, and teams
What We Do
BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self. We are founders & operators that have built unicorns and multiple 9 figure businesses. We help build and scale e-commerce companies, frequently buying equity stakes and/or providing working capital. We manage US$100M+ in annual digital marketing spend across the portfolio, driving well into 9 figures in revenue - profitably. We work with celebrities like Cardi B, Justin Bieber, Snoop Dog, Messi, Vanessa Hudgens and many more, to tens of thousands of micro-influencers and content creators on all major platforms. BM Digital has headquarters in San Francisco, and global offices in New York, London, and Hong Kong.
