Head of Go-to-Market, Bloom

About Bloom

Starting with pelvic health and now expanding into menopause, fertility, pregnancy, and postpartum care, Bloom is powered by the same AI Care model driving Sword's platform: a continuous interaction between the member, an AI health specialist (Phoenix), and a human clinician. 

The Role

We are hiring the Head of Go-to-Market for Bloom sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Bloom leadership team.

You will own three things:

1. Make Bloom's value impossible to miss.
Build the narrative, positioning, and competitive differentiation that makes it clear why Bloom is categorically better than incumbent solutions, and the rest of the women's health market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, and health plans), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers. 

2. Make sure the commercial team can tell that story.
You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe. 

3. Find, surface and pursue the opportunities.
The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won.

What You Will Own:

Category Leadership & Market Positioning

Define and own the category narrative for AI-powered women's health across the full life stage continuum, positioning Bloom as the definitive next-generation platform that makes fragmented, condition-specific point solutions obsolete.

Build and maintain a comprehensive competitive intelligence operation against existing Women’s Health solutions in the market — understanding their positioning, pricing, clinical evidence, and client traction.

Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners.

Create and evangelize the "why Bloom wins" narrative backed by clinical evidence, AI differentiation, outcomes-based pricing, and total cost of care impact.

Author thought leadership content — white papers, conference presentations, webinars, op-eds, and industry panel appearances — that establishes Bloom and Sword as the intellectual leader in women's health AI care.

Pipeline Generation & Commercial Enablement

Generate qualified pipeline for the sales team through relationship-driven business development, strategic partnerships, conference presence, and thought leadership — not through direct deal closing.

Build and leverage a deep personal network across health plans, brokers, benefits consultants, employer coalitions, and industry associations to open doors and create warm introductions at scale.

Create world-class sales enablement materials — competitive battle cards, objection handling guides, RFP response frameworks, case studies, ROI models, and pitch narratives — that give our sales teams an unfair advantage in every conversation.

Partner with the broader sales organization to support upstream deal strategy, competitive positioning in active opportunities, and win/loss analysis to continuously improve our approach.

Support strategic client conversations and finalist presentations where deep market expertise and credibility are needed to close — without carrying a personal quota.

Client Transition & Cross-Sell Strategy

Develop and execute the strategic playbook for transitioning existing Sword clients to Bloom's women's health solution, ensuring a compelling narrative from pelvic health to comprehensive women's health.

Identify and prioritize cross-sell and upsell opportunities within the existing client base, working with account management and sales to drive net new bookings from existing relationships.

Create compelling business cases and ROI narratives that make the expansion an obvious decision for current clients — particularly around menopause care.

Product Strategy Influence

Serve as the voice of the market inside the Bloom product team, translating buyer needs, competitive gaps, and market trends into actionable product strategy inputs.

Inform the product roadmap by surfacing what health plans, employers, and brokers are asking for, what competitors are building, and where the women's health market is heading.

Partner with the Head of Product to ensure clinical evidence strategy, feature prioritization, and product packaging align with what wins in the market.

Collaborate with the clinical and data teams to build the evidence base (studies, outcomes reports, case studies) that reinforces category leadership.

Industry Presence & Relationships

Represent Bloom at major industry conferences as a visible, credible voice.

Cultivate relationships with key industry analysts, consultants, and influencers who shape buyer perception and vendor shortlists.

Build and maintain a personal brand as a thought leader in women's health innovation and AI-powered healthcare delivery.

Develop strategic partnerships with industry bodies, research institutions, and clinical organizations that elevate Bloom's credibility and reach.

What We Are Looking For:

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.




You think in first principles. When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template.




You are genuinely AI-fluent, not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could. 




You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem." 




You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.

What we would love to see:

Direct experience in women's health, pelvic health, menopause, fertility space — either as a vendor, payer, consultant, or buyer.

Track record as a recognized thought leader or speaker in women's health, digital health, or healthcare innovation.

Experience at high-growth health tech companies where you've helped establish or disrupt a product category.

Understanding of AI-native healthcare products and the ability to articulate technical differentiation to non-technical buyers.

Experience with outcomes-based or value-based pricing models and how to position them as a competitive advantage.

Background in management consulting, health plan strategy, or benefits consulting before moving to an operating role.

Understanding of how women's health intersects with benefits equity, DE&I initiatives, and total workforce productivity — and how to use this as a commercial lever.

Proficiency leveraging AI tools to accelerate research, content creation, and competitive analysis.

Requirements:

• Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit

• Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement

• Evidence of working cross-functionally with sales and customer success, not only corporate marketing

Strong Signal Backgrounds

• Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions

• Has built competitive displacement narratives that demonstrably changed win rates

• Has used AI tooling to drive market canvassing and opportunity identification at scale

• Healthcare, digital health, or employer benefits experience is a plus, not a requirement

• Experience with multi-solution or multi-segment GTM

We Are Not Looking For

• Demand gen or growth marketing profiles without product marketing depth

• Sales leaders without clear product marketing and enablement ownership

• Brand, customer marketing, or communications leaders without GTM ownership

• Candidates whose relevant GTM experience is historical rather than current