The Role
Leads digital platform management, operations, commercialization, customer acquisition, growth marketing, and platform support across commercial banking channels. Oversees platform availability, incident management, regulatory compliance, digital onboarding, cross-selling, API monetization, campaign performance, analytics, KPI reporting, and executive stakeholder engagement. Builds and manages teams responsible for digital operations, transaction monitoring, growth marketing, and platform support.
Summary Generated by Built In
Platform Management & Operations
- Ensure timely commercialisation of OctoBiz MVP and deliver high availability, performance, and scalability of mobile, web, and API platforms across GCTB – OctoBiz, BizChannels and commercial banking digital platforms including OBCA and digital service via BCC/chatbots.
- Lead incident and problem management, root cause analysis, and continuous improvement of customer experience (CX), and NPS
- Collaborate with core product team and DCORO for ensuring regulatory compliance of all the digital platforms
User Growth & Commercialization
- Drive new customer acquisition through digital on boarding (e.g., OBCA) and other partnerships like TNGD, MesinKira etc.
- Lead cross-sell initiatives to existing customers via personalized journeys and data-driven insights using tools like AirShip, Adobe analytics.
- Develop and execute commercialization strategies for APIs and embedded finance use cases.
Digital Marketing & Acquisition
- Own digital marketing strategy across paid, owned, and earned media. Deliver consistent budgeted CPA and improved funnel conversion.
- Optimize campaigns for NTB (New-To-Bank) growth and product penetration, offer product bundles via single digital application process.
- Leverage analytics and automation to improve conversion and retention. Publish Platform KPIs daily/weekly dashboards for management reporting.
Leadership & Stakeholder Management
- Build and lead a high-performing team across digital incidence management, transaction monitoring, digital operations, growth marketing, and platform support.
- Engage with senior stakeholders to align digital initiatives with business goals.
- Represent the digital run function in executive forums and governance committees like PSC, PWC and Regional TB MC.
Job Requirements
- 12+ years in digital banking, platform operations, or growth leadership. Strong understanding of non-retail banking products, services and functions
- Well-versed with the banking industry and digital banking trends
- Proven success in managing digital platforms and driving commercial outcomes.
- Strong understanding of mobile/web technologies, APIs, and digital marketing.
- Experience in regulated environments with a focus on customer-centric innovation.
Skills Required
- 12+ years of experience in digital banking, platform operations, or growth leadership
- Strong understanding of non-retail banking products, services, and functions
- Knowledge of the banking industry and digital banking trends
- Proven success managing digital platforms and driving commercial outcomes
- Strong understanding of mobile and web technologies, APIs, and digital marketing
- Experience working in regulated environments with a focus on customer-centric innovation
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
CIMB Group is a leading ASEAN universal bank, one of the largest Asian investment banks and one of the world's largest Islamic banks. We are headquartered in Kuala Lumpur, Malaysia and offer consumer banking, commercial banking, wholesale banking, Islamic banking, and asset management products and services. As the fifth largest banking group in ASEAN, we have over 36,000 staff in 16 locations across ASEAN, Asia and beyond. CIMB Bank and CIMB Islamic Bank are members of PIDM.
.png){kind=logo}
