Do you have what it takes to lead hundreds of gaming events across 50+ markets and make Red Bull the global benchmark in Esports & Gaming experiences?
Join our Global Gaming and Esports Team as a Head of Gaming & Esports Events at our Red Bull HQ in Salzburg, Austria!
Job DescriptionGAMING & ESPORTS EVENTS - GENERAL STRATEGY
You'll own and shape Red Bull’s global gaming event strategy, leading the creation and execution of world-class gaming, esports, and entertainment events that leverage top-tier intellectual properties—such as those from Microsoft or Sony—and the influence of Red Bull Players. You’ll be responsible for developing and implementing a long-term vision to further solidify Red Bull’s presence in the gaming space. Additionally, you'll oversee contract negotiations, covering budgets, performance agreements, objectives, branding guidelines, and more.
GAMING & ESPORTS EVENTS – INTERNATIONAL COOPERATION & COUNTRY GUIDANCE
In this role, you'll maintain regular contact with over 50 international colleagues to ensure strategic oversight of planned projects and competitions across markets. You'll lead the business planning for gaming events globally, while also consulting, guiding, and coaching national Gaming Marketing teams on the execution of all gaming-related event activities.
KEY CONTACT FOR OTHER DEPARTMENTS AND EXTERNAL STAKEHOLDERS
You'll act as the key point of contact for multiple internal departments—including Red Bull Media Network, Partnerships, Legal, Brand Marketing, On Premise, and Off Premise—ensuring alignment and collaboration on all gaming event initiatives. You’ll also work closely with external stakeholders based on project needs and support partnership teams to drive revenue growth from gaming events. A crucial part of your role will be to ensure smooth and consistent information flow across all involved parties.
GAMING & ESPORTS EVENTS – EMPLOYEE MANAGEMENT
You'll directly manage a team of professionals dedicated to the program, taking full ownership of their talent development, performance outcomes, and contributing to the company’s long-term succession planning.
INNOVATION
You'll lead new projects and business discussions related to gaming events, including consumer activations in collaboration with the Brand team, sales-driven opportunities, merchandising initiatives, and the development of new partnership and revenue models to drive income and expand the impact of our events. You'll also lead a team and further evolve our gaming, esports, and entertainment event strategy and related initiatives as well as manage the Red Bull markets portfolio while being innovative and thinking beyond traditional event approaches in the market.
QualificationsMinimum 10+ years in a leading marketing role within the event space (gaming, esports, sports, etc.) at Red Bull or a similar consumer-driven brand, agency, publisher, or organization—holding full content and budget responsibility
Proven collaboration with gaming event organizers, a strong network in the gaming/esports industry, and deep familiarity with PC, console, and mobile games. Being an active gamer with hands-on knowledge of top competitive titles (e.g., CS, League of Legends, Dota 2, Valorant, Rainbow Six, Age of Empires II) is essential
Demonstrated success as an independent project leader with a solid track record of delivering impactful initiatives, alongside strong leadership skills and the ability to inspire and manage teams
Strong organizational talent, entrepreneurial thinking, and the ability to manage complex projects across multiple stakeholders and markets
Excellent communication, negotiation, and project management skills; fluency in English is mandatory, with additional languages as a plus
Additional InformationDue to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 5.612 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Skills Required
- 10+ years of experience in a leading marketing role within gaming, esports, sports, or another event-focused industry
- Full content and budget responsibility in a consumer-driven brand, agency, publisher, or similar organization
- Experience collaborating with gaming event organizers and a strong gaming/esports industry network
- Deep familiarity with PC, console, and mobile games
- Active gamer with hands-on knowledge of competitive titles such as Counter-Strike, League of Legends, Dota 2, Valorant, Rainbow Six, or Age of Empires II
- Proven independent project leadership and successful delivery of impactful initiatives
- Strong leadership skills and experience inspiring and managing teams
- Strong organizational talent, entrepreneurial thinking, and ability to manage complex projects across multiple stakeholders and markets
- Excellent communication, negotiation, and project management skills
- Fluency in English
- Additional language proficiency
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
