Glitch Productions is an independent animation studio based in Australia making original, long-form animated shows distributed on YouTube. Our channel has over 22 million subscribers, tens of millions of views per episode, and is still growing strong. Our studio is filled with incredibly talented and passionate artists determined to change the way animation is produced and treated in the industry. One of our latest IP, The Amazing Digital Circus, has amassed over 400 million views on the pilot alone, and we have a lot more still to come.
Role Overview
The Head of Franchise will lead the global brand extension, commercial strategy, and multi-platform expansion of our Intellectual Property (IP) portfolio. This includes; Murder Drones, The Amazing Digital Circus, Gaslight District, Knights of Guinevere and many more to come.
This role reports to the Chief Brand Officer and is responsible for turning standalone properties into enduring, highly valued media franchises across entertainment, consumer products, gaming, publishing, live events, and digital activations.
Key Responsibilities
- Franchise Strategy & Roadmap: Develop and execute long-term (3-5+ year) global franchise vision, brand roadmap, and monetization strategies for key IP properties.
- Cross-Category Licensing & Partnerships: Identify, negotiate, and manage high-value strategic partnerships across consumer products, interactive media/gaming, location-based entertainment, and publishing.
- Cross-Functional Alignment: Serve as the central hub connecting Creative, Production, Marketing, Legal, and Commercial teams to ensure brand consistency and narrative cohesion across all consumer touchpoints.
- P&L & Commercial Management: Own the franchise P&L, set global licensing targets, evaluate royalty structures, and drive revenue growth while maximizing gross margins.
- Brand Lifecycle Management: Monitor consumer engagement, market trends, and audience analytics to continuously refresh IP relevance, manage release cadence, and expand into new demographics/territories.
Key Requirements
- 10+ years of experience in brand management, licensing, or commercial leadership within a major media, gaming, entertainment, or IP-driven organization.
- Proven track record of scaling IP across multiple verticals (e.g., film/TV, gaming, merchandise, live experiences).
- Deep understanding of global licensing frameworks, contract negotiations, rights management, and brand guidelines.
- Strong executive presence with a demonstrated ability to bridge creative vision with commercial performance.
- A flexible environment with opportunities for remote work.
- Relocation assistance for workers wishing to move to Australia.
- A fun office environment where individual input is valued.
- Regular work functions and free entry to conventions and events.
- Close to public transport in the heart of Parramatta and Melbourne CBD.
- Regular company breakfasts/lunches.
- A diverse team that values independent input and career development.
Our values
Glitch Productions has an art-first mindset. Regardless of which team we’re in, every single team member’s core mission is to create the best art possible, and delight our audience that has given us so much. We achieve this mission through our values:
Passion: First and foremost, every team member has a passion for the work we do and why we do it. It’s what allows us to contribute our creative energy, pitch new concepts, and give everything we make a personal touch that resonates with our fans.
Innovation: From cobbling together sets in a living room, to inventing new pipelines using breakthrough technology, we have always had a focus on innovation and new ideas. We always try to push the boundaries of our industry and keep things fresh and exciting for both the team and our audience.
Teamwork: Animation takes a big team of incredibly talented people and everyone is always ready to pitch in and lend a hand. We believe that our diversity and range of skills are what allows us to create works none of us could do on our own.
Integrity: Our integrity is the heart of our core mission. It’s what allows us to do right for our projects and for each other.
At Glitch Productions, we’re passionate about fostering a diverse and inclusive workplace that reflects our values as a creative studio.
We hire based on skills, passion and potential, and celebrate the diverse perspectives that make our team stronger. We welcome people of all races, genders, sexual orientations, gender identities, ages, educational backgrounds, abilities, and experiences.
Simply put, if you’re a good person and share our passion for animation, we want to hear from you!
Skills Required
- 10+ years of experience in brand management, licensing, or commercial leadership within a major media, gaming, entertainment, or IP-driven organization
- Proven track record of scaling intellectual property across multiple verticals, such as film and television, gaming, merchandise, and live experiences
- Deep understanding of global licensing frameworks, contract negotiations, rights management, and brand guidelines
- Strong executive presence and ability to bridge creative vision with commercial performance
What We Do
Glitch Productions is an indie animation studio with over 14 million subscribers on our YouTube channels with over 150 million monthly views. We're a tight-knit team of high performing artists that just want to make cool things and have fun along the way. Employees have a voice here at Glitch and are always welcome to offer their creative input and help sculpt our shows!
