The Role
Lead and grow the Email & Lifecycle Marketing team, managing client relationships, refining training processes, and driving strategy using AI and automation to innovate marketing efforts.
Summary Generated by Built In
The Role
Wpromote is looking for its next Head of Email and Lifecycle Marketing to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients. Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation, and you would be tasked with keeping Wpromote’s offering on the forefront of that evolution. If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role!
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $168,000 - $198,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JL
#LI-Remote
You Will Be
- Managing a team of 8+ individuals at various levels ranging from manager to a Senior Director
- Leading and scaling a primarily remote, agile workforce comprised of both in-house team members and contractor/partner resources
- Directly managing select strategic accounts and executive-level client relationships to remain current on applicable technology, tactics and industry trends
- Leading the recruitment, retention, and professional development of the Email & Lifecycle Marketing team, while continuously refining the training process and materials for new hires
- Providing growth mapping, goal setting, and conducting annual performance reviews
- Coaching direct reports on foundational leadership skills, including communication, expectation setting, rapport building, and conflict resolution
- Driving the strategic use of AI and automation to improve team efficiency, quality, and speed, across campaign planning, execution, QA, analysis, and reporting
- Driving email and lifecycle marketing opportunities and solutions for clients, including CRM and CDP strategy, segmentation and personalization frameworks, LTV and retention analysis, and measurement of lifecycle performance
- Overseeing and facilitating the onboarding of new accounts supported by the Email & Lifecycle team
- Interfacing with clients to collect feedback, articulate value, present strategy, and strengthen executive-level relationships
- Identifying critical account issues and escalating them appropriately
- Accountable for the quality, innovation, and performance of all email and lifecycle marketing strategies and services delivered to clients
- Improving operational processes, workflows, QA standards, and technology stacks to drive scalability and margin efficiency
- Partnering closely with Data Strategy and Analytics teams to design and implement robust customer and audience data infrastructures that enable advanced segmentation, personalization, and first-party data activation
- Setting the strategic direction, frameworks, and standards for sophisticated, multi-channel lifecycle programs (email, SMS, push, in-app, on-site), and ensuring teams are equipped to plan, build, and optimize programs with measurable business impact
- Overseeing the development, launch, and scaling of loyalty, rewards, and referral programs, ensuring teams have the expertise, tools, and guidance to drive retention, frequency, and lifetime value
- Partnering with Sales to lead audits, develop compelling lifecycle and CRM/CDP pitch narratives, and actively contribute to winning new business and account expansion
- Owning and leading new business pitching for CRM, CDP, and lifecycle marketing engagements, with a demonstrated ability to close and expand accounts
- Reporting to SVP and other senior leadership on key performance pillars, including growth, retention, new business, and partnerships
- Partnering with internal stakeholders to share learnings and provide thought leadership on lifecycle marketing trends and best practices
- Leading lifecycle-related discussions and participating in internal or external speaking opportunitiee
You Must Have
- 8+ years of experience in email and lifecycle marketing within an agency or client-side environment
- Minimum of 4 years prior staff management with development and mentoring experience
- Proven experience leading distributed or remote teams and managing blended resourcing models (full-time, contract, agency partners)
- Strong experience with marketing automation, CRM, and CDP strategy, including campaign orchestration, data modeling, integrations, and reporting
- Deep operational expertise across leading ESP, CRM, and CDP platforms such as Salesforce Marketing Cloud, Bloomreach, HubSpot, Klaviyo, Attentive, Braze, Iterable, Segment, mParticle, and comparable enterprise or best-in-class platforms.
- Proven experience defining, evolving, and scaling a lifecycle marketing discipline within an agency or enterprise environment, including ownership of operating models, budget planning, resourcing strategy, and long-term capability growth
- Acts as a senior escalation and decision-making resource for high-impact client or personnel situations
- A proven track record of pitching, winning, and expanding new business
- Hands-on experience planning and executing advanced lifecycle campaigns, including triggered messaging, behavioral orchestration, and personalization at scale
- Working knowledge of analytics and measurement frameworks for lifecycle performance
- Strong communication, presentation, and executive-level storytelling skills
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
- Bachelor’s degree
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
Attentive
Bloomreach
Braze
Cdp
CRM
Hubspot
Iterable
Klaviyo
Marketing Automation
Mparticle
Salesforce Marketing Cloud
Segment
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
