Head of Editorial Marketing and Partnerships

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe covers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.

With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.

Believe is a simplified joint-stock company under French law.

Ready to set the tone with Believe ?

The Head of Editorial & Marketing Partnerships is responsible for setting and executing the strategy, analysis, tooling, and performance of Editorial and Marketing Partnerships (EMP) across Believe’s artists and labels. They will be responsible for global editorial and promotional targets within our DSP partners and in turn, the structuring and optimization of EMP operations to achieve these. We are looking for an artist services expert that is both analytical and product minded and understands the tools and data that will most effectively empower EMP representatives across the markets, while also optimizing our performance with DSPs at a local and global level. The ideal candidate will build strong relationships with DSP partners and procure global opportunities for Believe artists across business units (Artist Services, Label and Artist Services, TuneCore).

The role requires a combination of data-driven EMP strategy, global relationship building and cross-functional leadership experience, managing operations and Believe’s global artist priorities, while working with product and analytics teams.

Key responsibilities

1. Data-Driven EMP Strategy

Design and execute a central KPI framework that evaluates and monitors editorial performance both from an artist perspective and at a DSP local and global level:

• Build and develop a mapping of Believe’s artists and catalogs matched with the most relevant and impactful EMP opportunities across DSPs
   
• Set EMP KPIs that are reflective of DSP market share, streaming targets/ impact, the lifecycle of a release and benchmarks for artist uses cases
• Working with product teams, set necessary roadmaps to develop current pitching tools, selection process, data sources for tracks/albums, with an objective to optimize for results and externalization  
• Working with marketing teams, develop EMP’s role and sequencing with other marketing levers to maximize impact, creating best practices for genres and artist use cases
• Work closely with data teams to support measurement, automation and scalability, introducing an ROI lens to EMP efforts. Evaluate effectiveness of current EMP local resourcing and performance
   
• Translate expertise into clear playbooks, narratives and GTM materials for both internal teams and clients

2. Global DSP Relationship Building

Build and develop relationships with Editorial & Marketing teams at DSPs at a global level to maximize opportunities for Believe artists at a commercial level

• Monitor and benchmark Believe’s allocation of editorial and marketing placements per DSP to inform and participate in Believe’s marketing asks during licensing negotiations, as well as advocating for Believe artists systematically
   
• Be close to DSP strategy to best position and pitch Believe artists for global marketing opportunities, that arise both seasonally and opportunistically, from digital opportunities to OOH

3. Cross-functional Leadership

• The Head of Editorial and Marketing Partnerships will manage central EMP operations teams within Artist Services, Label and Artist Services and TuneCore, as well as our priority global artist programs

• Act as a connector across Product, Data, Marketing and EMP local teams, ensuring Group alignment on EMP strategy, priorities and execution
   
• Demonstrate ability to translate data and product insights into actionable strategies that local EMP representatives can implement

• 15+ Years senior experience in strategic marketing and operations, with deep knowledge of DSP ecosystems and digital music growth levers
• Strong Business, Product and Data mindset, focused on value creation and performance targets
• Track record of leading cross-functional teams in dynamic environments
• Comfortable operating at both strategic and hands-on levels

Salary: $219,000-240,000

Set the tone with us​.

​Working at Believe means having individual and collective impact in a fast-growing company!  ​

At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry. ​

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world. ​

We have two hearts at Believe – our People and our Artists. ​

We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive. ​

ROCK THE JOB ​

• Tailor-made training and coaching program ​
• Remote working policy​
• A wellness program “Pauses” with many activities and animations in-house​
• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist​
• A healthy and eco-responsible company restaurant​
• Individual or family health insurance​

SING IN HARMONY ​​

• Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.​
• Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint​
• 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)