Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.
The website is often the first interaction someone will have with the Starling brand. As Head of Digital - Web & SEO you will be responsible for ensuring that this interaction for a prospective customer brings the delightful Starling banking experience to life so that they have a clear understanding of our product offering and how it can serve their needs. For existing customers you will be ensuring we meet their needs from a support perspective - whether that’s finding product information or help content to answer their query. You will lead a multi-skilled team - caring about how the brand and product proposition leads to conversion, that existing customers are supported with information that meets their needs, and that organic search and acquisition opportunities are maximised.
The way to thrive and shine within Starling is to be a self-driven individual and be able to take full ownership of everything around you: From building things, designing, and discovering to sharing knowledge with your colleagues and making sure all processes are efficient and productive to deliver the best possible results for our customers. Our purpose is underpinned by five Starling values: Listen, Keep It Simple, Do The Right Thing, Own It, and Aim For Greatness.
What you’ll be doing:
Strategy
- Setting the strategy for organic customer growth through the website by:
- Defining the vision and setting out the roadmap for the website to be best-in-class
- Setting the SEO strategy to increase the visibility of the website in search results, as well as optimising for click-through traffic
Content management
- You and your team will be responsible for managing and updating content from all areas of the bank, to support existing as well as new customers
- Publishing content to meet our legal and regulatory requirements
- Work with the in-house Studio team and subject matter experts to define and maintain a consistent tone of voice and visual identity across the website
- Produce new content and optimise existing content to support the product and brand growth ambitions
SEO
- Work with the SEO Manager in your team to:
- Create new content and optimise existing content to target search demand opportunities
- Make technical SEO optimisations
- Ensure the overall site health is maintained
- Execute the SEO strategy
Data and insights
- Analysing, measuring and reporting on performance across all the areas you will cover and identifying learnings, and areas of opportunity
- Proactively identifying opportunities to generate, capture and convert demand through the channels you lead
- Planning conversion optimisation and user tests with the Optimisation team
- Carry out research, user testing, and analyse internal data to discover audience insights that will shape the strategy
- Conduct competitor analysis to provide context to performance and influence the strategy
Project management
- Be comfortable with working at pace and in an agile environment, to adapt to business priorities and the rate of product developments
- Aligning with the wider Marketing leaders to set out priorities
- You’ll be part of a wider team and work closely with brand, product marketing, channel owners, web engineering and studio
- Build a strong network across the bank and work closely with teams such as; product, banking, data, compliance, legal, operations and customer service
- Ensure that content is published and projects are run efficiently and effectively
Web development and maintenance
- Work with the web engineering team to oversee the workflow of all requirements and ensure it’s aligned to business priorities
- Working closely with the web engineering team and studio team to deliver web projects
- Ensure the website meets the accessibility needs of a wide audience
- Manage process workflows and look for opportunities to improve ways of working
- Manage tagging and tracking using Google Tag Manager
Channel coverage
- Starling owned websites
- Organic search
- Review sites
- Organic YouTube with the Social Team
- Google My Business
- Experience managing a team, including goal setting and performance management
- Strong communication and active listening skills
- Can balance strategic vision with tactical delivery
- Enjoy working in a fast-paced environment
- Willing to be hands-on
- Previous experience within financial services or a regulated environment would be beneficial
- Project management skills
- Strong analytical skills
- Experience with SEO and analytics tools such as SEMrush, Google Search Console, Matomo, GA4, Looker, AppTweak
- Experience in SEO and website management
- Strong technical SEO skills beneficial
- Some experience in web development is beneficial, but not essential
- 25 days holiday (plus take your public holiday allowance whenever works best for you)
- An extra day’s holiday for your birthday
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- Life insurance at 4x your salary & group income protection
- Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
- Generous family-friendly policies
- Incentivised refer a friend scheme
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing
About Us
You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway.
We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.
Starling Bank is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling Bank are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
By submitting your application, you agree that Starling Bank may collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we may process, where we may process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.
Top Skills
What We Do
Hello, we’re Starling.
Banking was broken – so we decided to fix it. The vision? Fast technology, fair service and honest values. All at the tap of a phone, all the time.
We built Britain’s first digital bank.
One hard-won banking licence later, we set about giving people a new way to spend, save and manage their money (and take better care of the planet, too).
We’re changing banking for good.
Back then, we were obsessed with unravelling the knotty world of finance and solving people’s problems rather than selling them stuff. We still are.
Since then, we’ve grown. A lot.
Over three million accounts (and four account types!). A team of thousands. Headquartered in London with offices in Cardiff, Dublin, Manchester and Southampton. Five years voted Which? Recommended Provider and Britain's Best Banking Brand. Still zero branches.
Our culture is open, inclusive and focused on solving real customer problems, with an emphasis on doing the right thing, even when it’s not always the easy thing. From our approach to working together and sustainability to how we build our products, our decisions need to make the world – and Starling – a better place to be.
Everyone at Starling is essential to our mission, which is really quite simple: to solve our customer’s problems – and build the best bank in the world!
And now we're providing Starling to other banks, via a Software-as-a-Service (SaaS) proposition through our subsidiary Engine, using the proprietary technology platform that it uses to power our own bank.
_2.png)
.JPG)
_2.png)
