Strong brands. Innovative products. And a unique team! This is the Husqvarna Group, the world’s largest producer of outdoor power products for forestry, lawn and garden, and construction. Join us and use your creative ideas and enthusiasm to further advance our premium brands such as Husqvarna and Gardena. In exchange we will offer you the exceptional opportunity to develop our product portfolio, our company and, above all, your career. Discover the Husqvarna Group, achieve great results and experience a promising future.
We are looking for an experienced people manager as “Head of Digital Marketing” who will lead our digital marketing activities within central marketing. The development of a strategic frame, providing a clear guidance for our markets following our “digital first” approach, and planning the content strategy & digital assets for the activities for our relevant touchpoint along the Consumer Journey in our markets is defining the scope of this role.
What you will be doing:
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Responsibility for defining the overarching digital marketing strategy through audience targeting; inspiring and engaging our consumer audiences through best in class digital-first execution plans. Developing assets for seamless and relevant media experiences across all touchpoints and channels in awareness and performance channels.
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Providing strategies & guidelines for the steering and optimizing of SEA, SEO, Social Media, Content Marketing and other digital marketing channels.
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Develop a content strategy for our main digital channels
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Owning the digital test & learn agenda, driving critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement; develop analytical framework for data-driven decisions to be shared with our regional teams
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Managing the different stakeholders in central and local functions
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Managing, leading and developing a direct team. Building a highly capable and engaged team.
What you need for this position:
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> 8 years of strategic digital marketing experience managing a variety of digital channels to scale-up businesses in various markets, such as Europe and USA
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Strong in strategy development as well as operational implementation
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A master degree in digital marketing or business studies (or equivalent)
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Confidence at interpreting complex data and drawing out insights for business growth and optimization
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Experience in implementing a growth plan to drive change and opportunities from a Digital standpoint
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Excellent project management, communication and people skills
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Strong stakeholder management capabilities
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Willingness to understand our business to be on point with planned activities
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Fully fluent in English, German language skills are a plus
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International experience
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Strong presentation skills (C-Level communication)
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Experience in managing a team is a must
The future:
Experience a dynamic and challenging environment. Bring your enthusiasm for innovation to a company that is simply different. And which - in addition to an open, team-oriented atmosphere - also has a lot to offer you in terms of your career!
Last date to apply:
We are continuously accepting applications
Husqvarna Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Husqvarna Group and has not been reviewed or approved by Husqvarna Group.
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Healthcare Strength — Healthcare options are broad, including multiple medical plans with HSA-eligible choices, virtual care, pharmacy programs, and surgical navigation support. Preventive care coverage and chronic-condition resources further reinforce medical support depth.
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Parental & Family Support — Paid parental leave provides extended fully paid time for primary and secondary caregivers across birth, adoption, or foster placement. This breadth positions family support as a meaningful element of the package.
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Wellbeing & Lifestyle Benefits — Well-being offerings span EAP access with mental-health tools, second-opinion services, and surgical care programs, plus optional protections and notable product discounts. These add-ons complement core coverage and support everyday needs.
Husqvarna Group Insights
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What We Do
Husqvarna Group is a global leading producer of outdoor power products for forest, park and garden care. Sustainability is integrated into our business. Creating a strong company fit for the future demands the ingenuity and courage of our people, forward-thinking leadership in our organization and the insights of our strategic partners. Working at our company means being part of our long and proud history. More than 330 years of innovation has shaped the company and contributed to the passion that drives our employees and the company forward. The Group has grown and now includes 14,400 employees in 40 countries and our products are sold in 100 countries under brands such as Husqvarna, Gardena, Flymo and Orbit Irrigation. The range includes robotic lawnmowers, chainsaws, trimmers, riding lawnmowers and garden irrigation. With our passion for innovation we continue to shape great experiences! Do you want to be part of Husqvarna Group and pursue a challenging career in an international environment? Read about our job openings and trainee programs here: husqvarnagroup.com/career
