Head of Developer Marketing – DevRel

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This role leads the transformation of PayPal’s Developer Marketing and Developer Relations (DevRel) go-to-market approach, shaping how PayPal engages, supports, and earns trust with developers globally. As a senior leader within Product Marketing, you will define and scale developer-focused strategies that strengthen PayPal’s position as a trusted platform for builders, partners, and technical innovators.
You will set the vision for developer-facing messaging, programs, and campaigns that drive awareness, adoption, and long-term engagement across PayPal’s developer ecosystem. Partnering closely with Product, Engineering, DevRel, Sales, and Corporate Marketing, this role ensures developer needs, feedback, and experiences are translated into clear positioning, compelling content, and measurable business impact.

Job Description:

Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Minimum Qualifications:

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities

• Lead and evolve PayPal’s developer brand, defining tone, voice, positioning, and messaging that authentically resonates with developers across experience levels and geographies

• Define, build, and scale differentiated developer marketing and DevRel programs that drive awareness, engagement, and adoption of PayPal’s developer products and services

• Own developer-focused go-to-market strategy, including solution launches, campaigns, and sustained engagement programs across web, social, SEO/AEO, blogs, events, and third-party media

• Establish and scale the PayPal developer web and platform presence (including emerging channels such as paypal.ai), ensuring a consistently high quality bar across content and experiences

• Partner with Technical Content, Product Management, and Engineering to translate complex technical capabilities into clear value propositions, use cases, personas, and lifecycle messaging

• Drive global solution launches by aligning market segmentation, persona-driven messaging, and positioning across webcasts, demand generation programs, direct marketing, advertising, PR/AR, and sales enablement

• Develop business- and sales-ready content that clearly articulates PayPal’s differentiated value versus competitors, enabling effective field and partner conversations

• Create, implement, and scale onboarding, nurture, and reactivation programs for developers to drive long-term engagement and platform loyalty

• Measure and optimize campaign and program performance using defined awareness, engagement, and demand KPIs; identify opportunities for automation, tooling, and operational efficiency

• Build strong cross-functional partnerships with DevRel, Product, Engineering, Sales, Regional Marketing, and Corporate Marketing to achieve strategic objectives

• Drive operational excellence through process improvement, standard operating procedures, and systems that enable scale and consistency

• Coach, develop, and inspire a high-performing team, ensuring delivery against key business metrics and fostering a culture of creativity, accountability, and continuous improvement

Preferred Qualifications

• 10+ years of experience in product marketing, developer marketing, technical marketing, or related roles, including leadership of global programs

• Demonstrated experience building and scaling developer-focused marketing or DevRel initiatives

• Deep empathy for developer audiences and a proven ability to engage developers authentically across career stages, from students to seasoned professionals

• Strong ability to translate technical concepts and specifications into compelling business and marketing narratives

• Experience partnering closely with Product, Engineering, and Sales to deliver successful launches and enablement

• Proficiency or hands-on experience with modern front-end frameworks, backend systems, APIs, or analytics tools strongly preferred

• Exceptional written and verbal communication skills, with a strong track record of storytelling and thought leadership

• Proven ability to lead cross-functional teams and influence at all levels of the organization

• Strong analytical, organizational, and execution skills with a bias for action and results

• Bachelor’s degree in business, marketing, engineering, or a related field; MBA preferred

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

San Jose, California | ($176,500.00 - $262,350.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.