Head of Design

Posted Yesterday
Be an Early Applicant
New York City, NY, USA
Hybrid
225K-250K Annually
Senior level
Healthtech • Kids + Family • Mobile • Telehealth
The Role
Lead company-wide design for mobile, web, clinical tooling, and brand. Define design strategy and roadmap, build and govern a design system, set craft standards, ship high-quality product work, be hands-on initially, then hire and grow a 3-5 person design team, and partner with product, engineering, clinical ops, and the CEO to ground design in user needs.
Summary Generated by Built In
About Somethings

Somethings is building the first social wellness platform for teens — a place where a teen can form a real relationship with a mentor who gets them, sticks with them, and helps them get better.

25 million teens in the U.S. are struggling with their mental health. Every one of the thousands of teens who downloads Somethings is struggling. Our job is to make sure they don't just show up — they stay, connect with real humans who care deeply about them, and get the support they need to thrive.

We're backed by General Catalyst and world-class healthcare + consumer investors, and we're growing like crazy — in 2025 we grew 1100%, raised our $15M Series A, and are on track to 5x in 2026.

If you want to be part of the generationally defining company in mental health, welcome home.

Role Overview

We're looking for a Head of Design to lead all design ownership at Somethings — from strategy and brand identity all the way through to implementation and craft.

This is the most senior design role at the company. You will report directly to the CEO and own design across every surface: our teen mobile experience, mentor web platform, clinical tooling, and brand.

This role is equal parts visionary and builder:

You will define what Somethings looks and feels like — and then make it real.

For the first six months, this role is heavily IC — building the design system, setting the craft standard, and doing the foundational design work alongside the team. Over time, it shifts toward team leadership: hiring, coaching, and scaling a world-class design function of 3–5 designers.

This is not a "manage from above" leadership role. It is a player–coach at the highest level — someone who can set the strategic direction and then sit down and build it.

What You'll Do

1. Own design strategy and vision across the company
  • Define and evolve a unified design vision that spans mobile, web, and brand

  • Translate company strategy into a clear design roadmap

  • Establish design as a first-class input in every product and business decision

  • Represent design in executive and investor conversations

2. Build the design system and brand implementation from scratch
  • Create a scalable, well-governed design system — tokens, components, patterns, documentation

  • Define the visual language of Somethings: typography, color, motion, iconography, illustration, tone

  • Ensure every surface — from the teen onboarding flow to the mentor dashboard to pitch decks — reflects the same cohesive identity

  • Work closely with engineering to ensure the system lives in code, not just Figma

3. Elevate craft across every product surface
  • Set and uphold the quality bar across mobile, web, and clinical experiences

  • Review work in progress, give direct and constructive feedback, and model great design thinking

  • Ensure that shipped product matches intended design quality — working through delivery, not just handing off

  • Bring emotional intelligence to every surface: designing for belonging, trust, and care, not just usability

4. Lead, coach, and grow the design team
  • Manage a growing team of 3–5 designers, including mobile and web leads

  • Create clarity, remove blockers, and build a culture of high craft and high agency

  • Hire great designers — define what great looks like and build a pipeline

  • Create the conditions for your team to do the best design work of their careers

5. Partner cross-functionally at the highest level
  • Work directly with product, engineering, clinical operations, and growth

  • Partner with the CEO on brand, investor materials, and company narrative

  • Help enterprise health plan partners understand and trust our platform through design quality

  • Bring user insight into every conversation — ground strategy in what teens and mentors actually need

Who You Are
  • 8+ years of product design experience, with at least 3 years in a design leadership role

  • A portfolio that demonstrates both exceptional visual craft and end-to-end product thinking — from ambiguous problem to beautiful, shipped solution

  • Deep experience building design systems from scratch and governing them at scale

  • Proven track record of managing and growing design teams — you've hired, developed, and led designers and know what great leadership looks like

  • Fluency across both mobile and web — you understand the distinct nuances of each platform and design natively for both

  • Experience in consumer or social products where emotional resonance is as important as usability

  • You are an exceptional visual designer — typography, color, hierarchy, and motion are not afterthoughts; they are how you think

  • You are still excited to be hands-on — you want to build, not just direct

  • Experience in health, wellness, or mission-driven products is a plus, not a requirement

How We Work

We're building a culture that blends high performance, deep belonging, and radical clarity:

  • We care about outcomes, not theatrics

  • We move quickly and learn constantly

  • We speak the truth early

  • We protect focus

  • We hold a high bar for craft and quality

  • We're small, intense, collaborative, and mission-driven

  • We care about each other, and we care about the millions of teens we serve

If you're looking for a place where you can have real ownership and build something that genuinely changes lives, this is it.

Work Environment
  • This is a full-time position in person 5 days per week in our NYC office in Williamsburg.

  • Remote considered for truly exceptional candidates.

  • Output-driven culture with flexibility where it supports life and excellence.

What We Offer
  • 💰 The annual salary range for this position is $225,000–$250,000.

  • 📈 Significant equity compensation, reflecting your foundational role and impact.

  • 🏥 Comprehensive health insurance coverage.

  • 🎯 Full ownership of design strategy, brand, and team building.

  • 🎉 Unlimited days off.

Job level and actual compensation will be determined by factors including, but not limited to, individual qualifications objectively assessed during the interview process, market demands, and specific work location. The listed range is a guideline and may be modified.

Equal Opportunity Employer

At Somethings, we're committed to building a workplace where diversity is not just welcomed, it's celebrated. We believe that innovation thrives on teams where everyone can be their authentic selves, bringing unique perspectives and backgrounds to the table. We are proud to be an Equal Opportunity Employer. This means all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Our commitment to inclusivity is woven into the fabric of our corporate culture, ensuring everyone has the opportunity to succeed, learn, and grow with us.

Skills Required

  • 8+ years of product design experience
  • At least 3 years in a design leadership role
  • Portfolio demonstrating exceptional visual craft and end-to-end product thinking
  • Deep experience building design systems from scratch and governing them at scale
  • Proven track record of managing and growing design teams
  • Fluency designing for both mobile and web platforms
  • Exceptional visual design skills (typography, color, hierarchy, motion)
  • Willingness to be hands-on as an individual contributor initially
  • Experience in consumer or social products focused on emotional resonance
  • Experience in health, wellness, or mission-driven products
  • Ability to collaborate cross-functionally and represent design to executives and investors
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The Company
69 Employees
Year Founded: 2021

What We Do

Somethings is a New York–based digital mental health and wellness platform that connects teenagers with trained Certified Peer Specialist mentors via a mobile app for asynchronous chat and calls. The service—supervised by clinicians and partnered with schools and organizations—offers non‑clinical emotional support to help teens manage anxiety, depression, social challenges and loneliness, complementing traditional care.

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