The Role
The Head of Demand Generation will design and lead strategies for revenue growth, manage the marketing team, and optimize performance metrics.
Summary Generated by Built In
About Lumafield:
Founded in 2019, Lumafield has developed the world's first accessible X-Ray CT scanner for engineers. Our easy-to-use scanner and cloud-based software give engineers the ability to see their work clearly, inside and out, at an extremely affordable price.
Engineers make million-dollar decisions every day, and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products, as well as AI-driven tools that highlight problems and generate quantitative data, Lumafield promises to revolutionize the way complex products are created, manufactured, and used across industries.
We are an impact driven company obsessed with providing the best value to our customers keeping their needs at the center of our evolution. Our team today includes world-class researchers and industrial designers, PhDs, creators, founders of successful startups, and zero egos. We are backed by top venture capital funds like Kleiner Perkins, Lux Capital, DCVC, Spark Capital, and others.
The company is headquartered in Cambridge, MA and has an office in San Francisco, CA.
The Opportunity:
Lumafield is seeking a Head of Demand Generation to design and lead the strategies that will fuel our next stage of expansion as a fast-growing series C startup. This is a high-impact leadership role for a builder who thrives at the intersection of creativity, analytics, and execution—and who can scale a category-defining technology company.
You’ll lead an existing revenue marketing team and have the opportunity to grow it further. You’ll own our growth engine end-to-end: from identifying high-potential markets and channels, to designing campaigns that convert, to building the measurement frameworks that guide investment. Your work will integrate demand generation and account-based marketing into a unified strategy aligned tightly with sales and customer success. This role reports to Lumafield’s Head of Marketing and is based at our San Francisco office, where our team works together in person every day.
Backing up the revenue marketing organization is a well-resourced marketing team and an outstanding brand with extraordinary reach. We publish content that our target audience loves—social campaigns that earn millions of views, collaborations with leading science and engineering figures, and high-profile features in outlets like the Financial Times, the New York Times, and Fast Company. You’ll have the opportunity to channel that reach into a unified go-to-market strategy that drives awareness, pipeline, and revenue growth.
This role requires exceptional quantitative skills and the ability to make decisions grounded in data. You’ll be deeply fluent in business intelligence tools, marketing automation platforms, and CRM systems, building attribution models and dashboards that keep the entire go-to-market organization aligned and accountable.
What you'll do:
- Define and execute Lumafield’s demand generation strategy to deliver sustained pipeline and revenue impact
- Lead, mentor, and expand a high-performing growth marketing team, managing both in-house talent and external agencies
- Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking
- Oversee marketing analytics, BI dashboards, and reporting to provide actionable insights across marketing, sales, and customer success
- Manage and optimize marketing automation workflows, lead scoring, segmentation, and nurture programs
- Partner with product marketing to develop positioning and messaging that drive adoption in existing and new markets
- Collaborate with sales leadership on account-based marketing programs targeting high-value prospects
- Align revenue marketing with content and PR campaigns to maximize reach and impact
- Manage the revenue marketing budget and allocate resources based on quantitative performance analysis
- Embrace cutting-edge AI-powered marketing tools and run fast experiments to evaluate new processes
About you:
- 10-15 years of experience in B2B marketing, with at least 5 years in a senior leadership role owning demand generation or revenue marketing
- Proven ability to lead and grow a high-performing team—comfortable managing both strategic direction and day-to-day execution
- Successfully scaled at least one company through aggressive early growth stages
- Exceptional quantitative skills, with expertise in business intelligence tools (e.g., Tableau, DataBricks) and marketing automation platforms (e.g., HubSpot, Marketo)
- Strong command of marketing analytics, attribution modeling, and ROI measurement
- Deep understanding of enterprise marketing, account-based targeting, and full-funnel campaigns
- Track record of building integrated revenue marketing programs that deliver measurable business results
- Skilled at connecting creative storytelling with rigorous demand generation and funnel optimization
- Experience leading cross-functional campaigns involving brand, content, comms, and product marketing
- Comfortable working closely with senior executives and influencing at the leadership level
- Excited to look beyond tried-and-true demand generation tactics and adopt new techniques and AI-enhanced tools
- Passionate about shaping the future of manufacturing and bringing breakthrough technology to market
The salary range listed here represents the anticipated low and high ends of the base salary. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location, experience, and performance. All full-time employees receive an equity grant.
Lumafield offers both competitive cash and equity compensation, as well as a health & wellness stipend, 401k, parental leave, flexible PTO, commuter benefits, company wide events and more!
Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills, because the more inclusive we are, the better our work will be. Do you feel like your skills don’t meet every single requirement listed? We encourage you to apply anyway – If you’re excited about our technology, the opportunity, and are eager to learn more we’d love to hear from you!
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability, genetic information or veteran status.
Reach out if you want to be a part of what we are building.
San Francisco Applicants: Review the San Francisco Fair Chance Ordinance guidelines applicable in your area.
Top Skills
Databricks
Hubspot
Marketo
Tableau
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The Company
What We Do
Lumafield is here to make it possible for humanity to solve our hardest problems as quickly as possible.
Lumafield has developed the world's first accessible X-Ray CT scanner for engineers. Lumafield’s easy-to-use scanner and cloud-based software give engineers the ability to see their work clearly, inside and out, at an extremely affordable price.
Engineers make million-dollar decisions every day, and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products, as well as AI-driven tools that highlight problems and generate quantitative data, Lumafield promises to revolutionize the way complex products are created, manufactured, and used across industries.
Founded in 2019, our team includes world-class researchers and industrial designers, PhDs, founders of successful startups, and zero egos.
The company is headquartered in Boston, MA and has an office in San Francisco, CA.
