Head of Digital Growth Marketing

The Company

Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California.

The Role

Frank & Eileen is looking for a Head of Digital Growth Marketing to build, optimize, and scale our digital growth engine. This is a senior, hands-on role for a performance-driven marketer who thrives at the intersection of data, customer insight, and brand—and who knows how to drive profitable growth without compromising values. As Head of Digital Growth Marketing, you will own full-funnel digital performance across acquisition, retention, and lifecycle marketing which will drive revenue, efficiency, and customer lifetime value across U.S. and international markets. The Head of Digital Growth Marketing will set strategy, lead execution, and hold channels accountable to results while partnering cross-functionally to ensure a cohesive, premium customer experience. This role will manage four team members.

Responsibilities

• Growth Strategy & Performance
• • Own the digital growth roadmap across acquisition, retention, and lifecycle.
  • Set clear targets for revenue, ROAS, CAC, LTV, retention, and contribution margin.
  • Develop test-and-learn frameworks to continuously improve channel performance and scalability.
• Lifecycle Marketing (Email & SMS)
• • Lead segmentation, personalization, automation, and experimentation to drive repeat purchase and LTV.
  • Own platforms such as Klaviyo and Attentive, ensuring strong data hygiene and compliance (GDPR, CCPA, CAN-SPAM, TCPA).
• Paid Media & Search
• • Own paid social and paid search strategy in partnership with agency teams, with a relentless focus on efficiency and incrementality.
  • Ensure creative, audience, and bid strategies are continuously tested and optimized.
• Affiliate & Partnerships
• • Scale affiliate and partner programs with a focus on incremental revenue, brand alignment, and performance transparency.
• Analytics & Insights
• • Establish clear reporting and dashboards across all channels.
  • Translate performance data into actionable insights for leadership.
  • Own performance reviews, forecasts, and optimization plans.
• Leadership & Collaboration
• • Lead and develop a high-performing growth marketing team.
  • Partner closely with Creative, Brand, Merchandising, Retail, and Wholesale teams to ensure aligned launches and storytelling.
  • Build scalable processes, strong agency partnerships, and a culture of accountability.

Who You Are

• 8–10+ years of experience in digital growth, performance marketing, or lifecycle marketing.
• Proven success driving DTC growth across email, SMS, paid social, paid search, affiliates, and lifecycle programs.
• Highly analytical and comfortable owning numbers, forecasts, and performance narratives.
• Fluent in tools such as Google Analytics, Shopify, Looker, Excel/Sheets, and attribution frameworks.
• Strong people leader who can coach, prioritize, and execute at pace.
• Comfortable operating both strategically and tactically in a fast-moving environment.
• Passion for purpose-driven brands and sustainable growth.

Compensation

Salary Range: $150,000 - $190,000

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. 

*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.