Head of Demand Generation and Field Marketing

Sendbird is on a mission to build the AI workforce of tomorrow.
We are the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support and sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. Trusted by 4,000+ of the world’s most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang—Sendbird powers more than 7 billion messages every month.

Sendbird is seeking an experienced and strategic Global Head of Demand Generation & Field Marketing to lead worldwide growth.

As the Head of Demand Generation, you will own the new customer acquisition pipeline targets committed to management and the board. We are looking for a goal-oriented leader who thrives on hitting and exceeding pipeline numbers. Our ideal candidate is entrepreneurial, adaptable, and energized by the fast-paced nature of the rapidly evolving AI market.

To succeed in this role, you must think big, act boldly, and apply creativity to generate demand for Sendbird’s platform and products. You’ll lead from the front as a player-coach, willing to roll up your sleeves and guide your team of growth, ABM, field, and event marketers to strategize, plan, and execute consistently quarter after quarter.

We are committed to a thriving in-office culture. This role requires you to be on-site at our San Mateo, CA headquarters three days per week.

• Build, mentor, and coach a high-performing team of Demand Generation, Event, and Field Marketing professionals who can plan and execute effective demand generation strategies.

• Scale ABM and growth marketing efforts, define and refine KPIs and processes, manage a sizable and growing acquisition budget, and take responsibility for exceeding quarterly pipeline goals.

• Define the vision and strategy for field marketing across regions, creating scalable frameworks for events, ABM, and partner initiatives.

• Manage and optimize digital demand generation channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns. Develop outbound marketing and ABM frameworks that align with sales objectives and are tailored to specific industries.

• Use advanced data and analytics to monitor performance, optimize programs, and allocate budget strategically for maximum ROI.

• Collaborate closely with Sales and leadership to ensure marketing efforts convert into meaningful opportunities.

• Travel as needed to support major events, executive programs, and field initiatives (approximately 30%).

• Data-driven: You use analytics to build and optimize multi-channel, multi-region demand generation plans.

• Detail-oriented: You maintain strong attention to detail and uphold operational excellence in execution.

• Creative: You embrace rapid experimentation, measure effectiveness rigorously, and are willing to change direction when needed. You inspire creativity with a bias for action.

• A driver: You can set an agenda, drive alignment, and bring together cross-functional resources to achieve goals.

• A mentor: You help your team understand the connection between marketing campaigns and broader company strategy.

• Tech-savvy: You are comfortable with AI-first growth marketing strategies and scalable solutions.

• 7–10+ years of B2B demand generation experience at a SaaS, PaaS, or high-tech company with direct ownership of pipeline goals.

• Strategic leadership with the ability to work backward from a growth target.

• Proven success scaling enterprise GTM through ABM, field, and executive programs.

• Strong understanding of lead lifecycle, scoring models, and funnel optimization.

• Experience enabling sales teams across North America, EMEA, and APAC.

• Startup experience building systems from the ground up.

• 20 days PTO, 13 paid US company holidays, 7 sick days, 1 volunteer day, 2 rest/rejuvenation days, and a birthday day off

• Company-subsidized medical, dental, and vision insurance (100% for employees, 80% for dependents)

• Flexible Spending Accounts or Health Savings Accounts

• Equity program

• 401(k) program

• Parental leave

• Life and disability insurance

• Be Your Best Self: A $3,500 annual stipend (prorated) for professional development, wellness, books, fitness, assessments, and more

We set standard salary ranges based on function, level, and location, using benchmark data from similar-stage growth companies. The estimated salary range for this role is $230,000–$250,000, specific to the San Francisco Bay Area market.

Final compensation may vary based on experience, skills, training, certifications, and other business needs.

Sendbird offers a flexible work schedule, but we value collaboration and relationship building. Employees within an hour’s commute of a local office are expected to be on-site at least three days per week; some roles require more frequent in-office presence. Please work with your manager to understand specific expectations for your role.

There is no such thing as a perfect candidate. The best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We encourage you to apply if this role excites you.

Sendbird combines omnichannel AI with battle-tested, award-winning communication APIs to help businesses build AI agents and meaningful customer connections at scale.

Trusted by more than 4,000 leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month with enterprise-grade reliability, security, and compliance.

Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other top-tier investors.