We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Head of Creative is responsible for owning and scaling all creative strategy, production, and performance at Power Digital. This role has full accountability for how creative drives business outcomes across paid media, organic channels, and client experiences. As the partner to the Head of Paid Media, this leader ensures that creative is not subjective—it is a measurable, repeatable growth lever. They are responsible for building a best-in-class creative organization that consistently produces high-performing, insight-driven, and scalable creative systems. This role owns the intersection of creative, data, and performance, ensuring that insights from paid media, testing, and analytics directly inform creative output—and that creative fuels improved efficiency, incrementality, and growth. In addition, this role oversees creative innovation and the Creative R&D pod, including AI-driven creative development, automation, and emerging formats, ensuring Power Digital stays ahead of how creative is produced and optimized. This is a senior leadership role requiring strong creative vision, performance orientation, operational rigor, and people leadership.
Responsibilities:
Creative Strategy & Performance
- Own the global creative strategy across all performance channels including Paid Social, YouTube, Display, CTV, Retail Media, and emerging platforms.
- Establish creative as a core driver of performance, with clear linkage to CPA, ROAS, LTV, and incrementality.
- Partner closely with Paid Media, Strategy, and Data Intelligence teams to translate performance insights into actionable creative direction.
- Define and enforce best-in-class standards for:
- Creative testing frameworks
- Iteration cycles and refresh cadence
- Creative analytics and performance measurement
- Channel-specific best practices and formats
Creative Systems & Scale
- Build scalable creative systems that support high-volume, high-velocity production without sacrificing quality.
- Develop frameworks for modular, iterative, and insight-driven creative production.
- Ensure creative output scales effectively across clients, channels, and verticals.
- Balance brand storytelling with performance-driven creative needs.
Creative Innovation & R&D
- Lead the evolution of creative capabilities including:
- AI-generated and AI-assisted creative
- Automation in production workflows
- Dynamic creative optimization (DCO)
- Emerging formats and platforms
- Partner with R&D to test and iterate new creative approaches that improve performance and efficiency.
- Stay ahead of industry trends and translate them into practical, scalable applications.
Talent, Skills & Org Design
- Build, lead, and continuously develop a high-performing creative organization across strategy, design, copy, and production.
- Define clear skill expectations, leveling, and career paths for all creative roles.
- Ensure the team is fluent in performance creative, data interpretation, and channel nuances.
- Attract, retain, and develop top creative talent while maintaining high standards and accountability.
Client Impact & Growth
- Act as an executive-level creative voice with key clients, especially for large, complex, or at-risk relationships.
- Partner with Paid Media and Strategy to drive:
- Client retention through improved performance
- Media expansion through stronger creative results
- New business wins through differentiated creative thinking
- Elevate Power Digital’s reputation as a performance-driven creative partner.
Profitability & Commercial Ownership
- Own the profitability of creative services, including:
- Contribution margin
- Resourcing and production efficiency
- Scalable production models
- Partner with Product and Client Experience to ensure creative is:
- Properly scoped and priced
- Efficiently delivered
- Driving measurable ROI
- Help evolve creative pricing and packaging to support long-term growth.
Operating Discipline & Systems
- Establish clear KPIs, reporting, and dashboards for creative performance and efficiency.
- Drive adoption of tools and platforms that enable:
- Creative testing and insights
- Production efficiency
- Cross-functional collaboration
- Ensure strong integration with paid media systems to create a seamless creative-performance feedback loop.
Role Requirements:
- 10+ years in creative, performance marketing, or creative leadership roles.
- Proven experience leading creative for performance-driven organizations (agency or in-house).
- Strong understanding of how creative drives paid media outcomes at scale.
- Experience managing high-volume creative production across multiple channels.
- Track record of building and leading high-performing creative teams.
- Experience integrating data, testing, and insights into creative development.
- Strong business and financial acumen, including experience managing budgets and profitability.
- Comfortable operating at both strategic and executional levels.
- Clear communicator with strong executive presence.
- Bias toward ownership, accountability, and continuous improvement.
Key Performance Indicators (KPIs)
- Creative Impact on Paid Media Performance
- Creative Testing Velocity & Win Rate
- Creative-Driven Media Expansion
- Contribution Margin of Creative Services
- Client Retention & Satisfaction (Creative-specific feedback)
- Production Efficiency (cost, speed, scalability)
Most Important Things (MITs)
- Creative is a predictable and scalable driver of performance, not subjective output.
- Creative and paid media operate as a fully integrated growth engine.
- High-performing creative is produced efficiently at scale across all clients.
- Creative insights consistently fuel improved media performance and business outcomes.
- Creative services scale profitably while maintaining quality.
- Power Digital is recognized as a leader in performance creative at scale.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results. Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience. Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services. We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way. One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
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