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The Role
Leads Banana Republic and Banana Republic Factory’s internal creative organization, setting end-to-end creative vision across retail, digital, social, packaging, and experiential channels. Partners with marketing, product, merchandising, visual merchandising, and agencies to strengthen brand storytelling and business impact. Builds and develops a diverse, high-performing creative team while driving creative consistency, innovation, operational excellence, and culturally relevant brand expression.
Summary Generated by Built In
About the RoleReporting to the Chief Marketing Officer, the Head of Creative is a key member of the Banana Republic Marketing Leadership Team and oversees the internal creative organization. The Head of Creative will lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design and experiential while partnering across Marketing, Product, Visual Merchandising, and external agencies.
This leader will drive cultural relevance and sharpen brand codes to build brand heat across every touchpoint. They will deliver emotionally resonant and strategically grounded creative that enhances storytelling and drives business impact. They will build and inspire a high-performing, diverse team, fostering a culture of creativity, collaboration, and accountability to ensure the work is distinctive and consistent.
THE TEAM
The Head of Creative oversees a team of creative directors, associate creative directors, designers, editorial and copywriters. They build strong internal cross-functional relationships within Banana Republic, including design, marketing, creative, merchandising, and brand strategy teams.What You'll Do
This leader will drive cultural relevance and sharpen brand codes to build brand heat across every touchpoint. They will deliver emotionally resonant and strategically grounded creative that enhances storytelling and drives business impact. They will build and inspire a high-performing, diverse team, fostering a culture of creativity, collaboration, and accountability to ensure the work is distinctive and consistent.
THE TEAM
The Head of Creative oversees a team of creative directors, associate creative directors, designers, editorial and copywriters. They build strong internal cross-functional relationships within Banana Republic, including design, marketing, creative, merchandising, and brand strategy teams.What You'll Do
- Drive Creative Expression
- Lead and evolve a creative strategy that authentically connects with the customer.
- Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
- Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
- Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
- Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
- Lead with Purpose and Performance
- Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
- Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
- Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
- Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
- Inspire and Develop Teams
- Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
- Lead a culture of high-performing teams with clear priorities, goals and expectations
- Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
- Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
- Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
- Drive Operational and Strategic Excellence
- Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
- Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
- Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
- Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience.
- Creative Leadership: 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
- Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
- Team Building: Experience developing and mentoring diverse, high-performing creative teams.
- Collaboration: Strong ability to build trust and alignment across internal partners and external agencies.
- Brand builder:
- Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
- Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills.
- Tools: Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
- Flexibility: Thrive in ambiguity, challenges convention, and continuously evolves their approach.
Skills Required
- 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments
- Proven success driving brand evolution through emotionally resonant, purpose-driven creative work
- Experience developing and mentoring diverse, high-performing creative teams
- Ability to build trust and alignment across internal partners and external agencies
- Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing
- Exceptional storytelling, presentation, and interpersonal skills
- Proficiency in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools
- Ability to thrive in ambiguity, challenge convention, and continuously evolve approaches
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
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The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
