Head of Creative, Afterpay INT

Join a movement in which everyone can win. We started a movement in which everyone can win - shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 15 million active customers globally and more than 60,000 of the world's best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers. We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Role
Afterpay is looking for a Creative Leader to join the Afterpay Brand Creative team in Australia. The AP Brand Creative team is responsible for bringing imaginative work to life while building awareness for our brand and products. The team consists of creatives and producers who translate GTM strategy into powerful and purposeful creative that inspires and equips customers to live better financial lives using Afterpay. As the Creative Leader, you will oversee the development of exceptional creative responses for key projects, including brand campaigns, product marketing, sales campaigns, and consumer campaigns with top retailers. The team handles both consumer-led and B2B initiatives, delivering outstanding results across multiple mediums such as ATL, CRM, VM, partnerships, sponsorships, digital marketing, website development, social media, content creation, and more.
You will empower agency partners and embedded creatives across AU, NZ, UK, and CA to execute high-quality work while ensuring exceptional brand consistency across all touchpoints. As a passionate storyteller and hands-on leader, you will craft marketing narratives that put our customers at the center and articulate the relevance and practical application of our customer value proposition at scale. In this role, you'll also mentor and manage a creative team, fostering collaboration across Afterpay to launch creative experiences that drive our mission, business, and brand forward. Reporting to the Head of Creative, Cash App (Brand & Integrated Marketing) based in NYC, you'll support the Brand Creative team and partner with the INT Marketing and Trade team while managing a team of Creative Directors, designers, and writers.
You Will

• Manage and/or influence creative direction for all INT marketing / Trade campaigns
• Translate GTM strategy into powerful and purposeful creative that inspires customers and deepens understanding
• Collaborate with global peers to establish cohesive brand aesthetics and creative direction across external platforms
• Work with writers to develop language that is clear and effective
• Set and meet deadlines for various projects; oversee creative from agencies
• Evaluate trends, assess new data and keep up-to-date with marketing techniques
• Build and manage a team of talented creatives while fostering an inclusive design community
• Collaborate with creative leadership to establish brand aesthetics and creative direction
• Evaluate trends, assess new data and keep up-to-date with marketing techniques
• Partner with cross-functional peers to establish and define the brand marketing strategy, OKRs and roadmaps
• Work with partners across Afterpay to guarantee an integrated brand experience

You Have

• 15+ years of experience as a creative
• 6+ years of management experience
• Strong sense of both product and brand realms
• Exceptional conceptual, copy and design skills
• Experience translating established brands into new expressions and spaces
• Experience with advertising and the product development process
• Clear point of view on creative and an openness to new ideas
• Ability to lead and oversee multiple, simultaneous integrated marketing campaigns
• Understanding of how to leverage creativity to meet business goals
• Passion for recruiting, motivating, and managing a team of experienced creatives
• Composure in the face of ambiguity and an ability to effectively work with multiple leadership styles
• An action bias and intense desire to solve problems
• Unmatched attention to detail and due diligence
• A bias towards transparency and communication
• A generous dose of humility
• Extreme empathy for the customer, your teammates, and the company mission

For consideration, please submit a portfolio of work with your application and provide the password, if necessary to view your work.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.