Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone.
About the Role
As a senior member of the Ads Marketing and Measurement team reporting to the Head of Ad Marketing, the Head of Content Monetization will develop marketing strategies and operations that position Roku as a leader in media, advertising, and technology while creating scalable monetization opportunities for Roku Media.
In this leadership role, you will guide a dedicated team and collaborate closely with Content, Product, Sales, Consumer, and Brand teams to design, launch, and scale innovative advertiser programs that drive competitive differentiation and garner recognition from key advertising customers, partners, and industry bodies. You will also serve as the primary voice of ad monetization to key leaders across the organization.
For New York Only - The estimated annual salary for this position is between $233,000 - $378,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
Marketing Strategy and Operations
- Develop and execute marketing strategies to enhance awareness and adoption of Roku’s content and media offerings (e.g., Roku Channel, Roku Originals, Roku Brand Studio).
- Create a comprehensive marketing calendar to support major initiatives, strengthen competitive positioning, and drive ad monetization.
- Establish clear positioning for Roku’s offerings, including live/FAST, AVOD, sports, and sponsorship programs.
- Collaborate with cross-functional teams to align monetization priorities and ensure cohesive execution.
- Design scalable advertiser programs that maximize monetization and deepen partnerships by leveraging Roku’s full advertising and content capabilities.
- Empower sales and marketing teams with clear priorities, messaging, and research on our offerings.
- Develop impactful go-to-market materials (e.g., presentations, sales sheets, video reels) to effectively position our content and media offerings.
- Coordinate with teams across the organization to ensure the success of programs that drive customer retention.
Marketing Execution and Excellence
- Maximize key media moments, including Roku Originals premieres and advertiser campaign launches, to maximize press coverage and awards recognition
- Foster customer success and advocacy through partner programs, case studies, and co-marketing initiatives.
- Ensure Roku’s offerings are well-represented at major advertising and trade events (e.g., CES, NewFront/Upfront, Cannes).
- Ensure our content and media offerings are prominently featured across all marketing channels including web, email, and social.
We’re Excited If You Have
- 10+ years of experience in digital media, particularly in advertising, content, or product marketing leadership roles.
- Proven track record of interfacing with content and product teams develop and execute advertising and sponsorship programs.
- Strong ability to define and manage marketing narratives for sales and marketing teams.
- Experience with integrated marketing strategies that combine digital, social, and traditional channels.
- Excellent communication skills with the ability to influence cross-functional teams and external partners.
- Deep understanding of the advertising ecosystem, consumer and market dynamics, and emerging trends.
- Exceptional leadership and relationship-building skills and experience hiring top-tier sponsorship marketing professionals.
- Strong analytical skills to define and measure success metrics for continuous improvement.
- A collaborative and adaptable work style, ready to meet the evolving business needs, with proven ability to manage high-stakes projects and meet tight deadlines.
#LI-OR1
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
