Reporting to the Business Unit VP, you will define and drive the category strategy, ensuring a strong consumer-led portfolio that meets market needs and delivers sustainable commercial growth. You will own the category roadmap across the full product lifecycle, from portfolio planning and new product introduction through to ongoing optimisation and end-of-life management.
Working across Dyson, you will partner closely with Engineering, Finance, Operations, Revenue, Office of the CEO and Market teams to ensure consumer, commercial and business priorities are reflected in key decisions. You will represent the category internally, using market insights, competitive intelligence and consumer understanding to shape future opportunities and deliver category performance.
Key Responsibilities
Strategic Leadership
- Develop and articulate the long-term vision, strategy and priorities for the category.
- Own the category portfolio, ensuring the right balance of innovation, market coverage, profitability and complexity.
- Partner with Portfolio Planning and cross-functional teams to shape future product roadmaps through consumer insights, market opportunities and commercial requirements.
- Lead development of business cases for new products and major portfolio investments.
- Own launch readiness, ensuring alignment across key functions to deliver successful product introductions.
- Act as a champion for the category across Dyson, driving alignment around strategic priorities and growth opportunities.
Commercial Excellence
- Define and drive category launch strategies across markets and channels.
- Develop pricing recommendations that balance profitability, competitiveness and consumer value.
- Shape go-to-market strategies informed by market dynamics, channel opportunities and consumer insights.
- Partner with Campaigns and Market teams to ensure category plans are translated into impactful market execution.
Performance & Portfolio Management
- Own category performance, identifying opportunities and actions to close gaps against commercial objectives.
- Lead long-term forecasting and planning in partnership with Finance and Revenue teams.
- Monitor category health and portfolio effectiveness, driving optimisation to improve commercial outcomes and consumer relevance.
- Use market, consumer and competitive insights to identify growth opportunities and inform strategic decisions.
Cross-Functional Leadership
- Act as the primary commercial interface across key functions, ensuring alignment and effective delivery of category priorities.
- Build strong relationships with senior stakeholders and influence decision-making across the business.
- Lead and coordinate cross-functional teams to deliver category objectives and business outcomes.
- Foster collaboration, accountability and high performance across the wider network of teams supporting the category.
Key Skills & Behaviours
- Strong strategic and commercial acumen.
- Excellent stakeholder management and influencing skills.
- Ability to translate complex information into clear, actionable recommendations.
- Strong collaboration and cross-functional leadership capability.
- Adaptable and comfortable operating in a fast-paced, evolving environment.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Skills Required
- Strong strategic and commercial acumen
- Excellent stakeholder management and influencing skills
- Ability to translate complex information into clear, actionable recommendations
- Strong collaboration and cross-functional leadership capability
- Adaptability and comfort operating in a fast-paced, evolving environment
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
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Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
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Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
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Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
Dyson Insights
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
