The Head of Campaigns & Marketing Platforms is responsible for the strategy, delivery, operations, and modernization of Guardian's marketing activation ecosystem. This leader owns Salesforce Marketing Cloud, campaign technology, audience activation, and the integration of the marketing content supply chain into campaign execution workflows. The role partners closely with Marketing, Creative, Content, Analytics, Architecture, and Enterprise Platforms to improve speed-to-market, personalization, operational efficiency, and business outcomes.
- Own Salesforce Marketing Cloud as the enterprise platform for outbound marketing communications and campaign activation.
- Lead platform strategy, roadmap, operations, support, governance, and vendor management.
- Drive platform simplification and rationalization through consolidation of redundant technologies into Salesforce capabilities.
- Enable marketing teams to execute multi-channel campaigns at scale.
- Manage campaign orchestration capabilities across email, audience activation, personalization, lead nurturing, and future digital channels.
- Ensure campaigns are measurable, scalable, compliant, and operationally efficient.
- Partner with Creative & Content teams to connect campaign execution to the enterprise content supply chain.
- Integrate Salesforce Marketing Cloud with Adobe Workfront, AEM Assets, Adobe Fusion, CRM, analytics, and other marketing platforms.
- Improve content reuse, workflow automation, campaign throughput, and governance.
- Lead migration initiatives including platform consolidations and capability rationalization.
- Eliminate duplicate technologies and reduce operational complexity.
- Drive adoption of AI-enabled marketing capabilities and automation.
- Partner with Data, Analytics, and Architecture teams to enable audience segmentation, identity resolution, personalization, and campaign measurement.
- Ensure marketing platforms leverage enterprise customer and prospect data effectively.
- Lead a team of engineers, developers, platform specialists, and vendor partners.
- Establish engineering standards, operational excellence, and platform reliability.
- Manage budgets, roadmaps, delivery commitments, and business stakeholder relationships.
- 4+ years leading Marketing Technology platforms and teams.
- Expertise with Salesforce Marketing Cloud.
- Experience with campaign management, customer journeys, segmentation, and marketing operations.
- Experience integrating marketing platforms with CRM, DAM, workflow, analytics, and content management solutions.
- Strong understanding of marketing content supply chains and campaign execution processes.
- Ability to lead platform modernization and technology rationalization initiatives.
- Strong stakeholder management skills with Marketing, Analytics, Creative, and Technology leaders.
- Experience building high-performing engineering and platform teams.
Location
- Three days a week at a Guardian office in New York, NY or Holmdel, NJ
Salary Range:
$118,980.00 - $195,465.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.
Visa Sponsorship
Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.
Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment
As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.
Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to [email protected], making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via [email protected].
Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here.
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Skills Required
- 4+ years leading marketing technology platforms and teams
- Expertise with Salesforce Marketing Cloud
- Experience with campaign management, customer journeys, segmentation, and marketing operations
- Experience integrating marketing platforms with CRM, DAM, workflow, analytics, and content management solutions
- Strong understanding of marketing content supply chains and campaign execution processes
- Ability to lead platform modernization and technology rationalization initiatives
- Strong stakeholder management skills with Marketing, Analytics, Creative, and Technology leaders
- Experience building high-performing engineering and platform teams
Guardian Life Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Guardian Life and has not been reviewed or approved by Guardian Life.
-
Leave & Time Off Breadth — Leave appears unusually expansive, including unlimited paid time off for most roles plus additional time for volunteering, bereavement, jury duty, and personal holidays. Paid parental leave is repeatedly positioned as a standout element of the overall package.
-
Healthcare Strength — Healthcare coverage is described as broad, spanning medical, dental, vision, telemedicine, second opinions, and multiple supplemental insurance options. Mental-health support is also emphasized through dedicated services and platforms.
-
Wellbeing & Lifestyle Benefits — Lifestyle-oriented benefits extend beyond core insurance, including fitness membership and equipment reimbursement and access to caregiving support resources. These offerings reinforce a whole-person approach that can increase perceived total rewards value.
Guardian Life Insights
What We Do
Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues and are building a progressive, innovative and inclusive culture. We uplift individuals and communities through thoughtful social and environmental programs. What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25
