JD:
We are looking for a Head of Branding with 6+ years of core brand experience in cosmetics, skincare, or any consumer products company. You will be responsible for building, implementing and maintaining the overall brand assets.
Key Responsibilities Include:-
● Researching and monitoring consumer markets closely and identifying potential areas of growth.
● Working closely with Key officials to implement Brand Vision, mission and goals, and support the overall brand growth within the Indian market.
● Working on the NPD strategy with ideas as well as driving the marketing strategies across multiple channels.
● Build strategic relationships and partner with key industry players, agencies and vendors
● Managing the PR agency on brand activations and implementations.
● Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mailpacks, email campaigns and media buying
● Analysing and experimenting with organic and paid acquisition channels to gauge the impact of each medium (content creation, content curation, event management, publicity, social media, performance analysis)
● Produce valuable and engaging content on the website and blog that attracts and converts customers
● Evaluating consumer sentiments via focus groups and market research.
● Measuring and reporting performance of all marketing campaigns, and assessing the ROI and KPIs.
● Monitoring product distribution and consumer reactions.
● Establish performance specifications, cost and price parameters, market applications and sales estimates.
Requirements
● Minimum 6+ yrs of Core branding experience
● Excellent understanding of the full marketing mix
● Strong research and analytical skills
● Budget-management skills and proficiency
● Analytical skills to forecast and identify trends and challenges
● Familiarity with the latest trends, technologies and methodologies in analytics tool, design, production, etc.
● Proven record of developing innovative brand and marketing strategies
● Solid understanding and experience in identifying target audiences and devising effective campaigns
● Outstanding communication skills
● Degree in marketing or a related field from a reputed B-school
Skills Required
- 6+ years of core branding experience
- Experience in cosmetics, skincare, or a consumer products company
- Excellent understanding of the full marketing mix
- Strong research and analytical skills
- Budget-management skills and proficiency
- Ability to forecast and identify trends and challenges
- Familiarity with current trends, technologies, and methodologies in analytics, design, and production
- Proven record of developing innovative brand and marketing strategies
- Experience identifying target audiences and devising effective campaigns
- Outstanding communication skills
- Degree in marketing or a related field from a reputed B-school
What We Do
nHRMS is a strategic human-resources partner providing end-to-end solutions for organizations in the United States and India. Its services span executive search and talent acquisition, performance management, HR advisory, organization strategy, HR technology, leadership development, labor-code compliance, workforce productivity, and learning. The firm supports clients across the employee lifecycle, combining people-first consulting with technology-enabled systems to help organizations scale.
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