Head of Brand & Strategic Communications

Posted 16 Days Ago
Be an Early Applicant
Athens, GRC
In-Office
Expert/Leader
Edtech
The Role
Lead global corporate brand and strategic communications for PeopleCert, defining corporate narrative, reputation, thought leadership, public affairs, and ESG communications. Oversee corporate events, employer branding, market research, agency relationships, and a Brand & Strategic Communications team to deliver consistent brand presence across a portfolio of international brands.
Summary Generated by Built In

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now!

PeopleCert is looking for an innovative and results-driven Head of Brand & Strategic Communications to lead its global corporate brand and reputation.

Reporting to the VP of Marketing, you will define and deliver PeopleCert's corporate brand and communications strategy, strengthening its position as a global leader in skilling, upskilling, and reskilling. You will shape the company's corporate narrative, build brand reputation, and lead strategic communications across global markets.

You will also play a key role in supporting PeopleCert's House of Brands strategy, ensuring a strong and consistent brand presence across internationally recognized brands, including ITIL, PRINCE2, DevOps Institute, LanguageCert, and City & Guilds.

As a Head of Brand & Strategic Communications, your tasks will include the following:

  • Lead the development and execution of PeopleCert's corporate brand strategy, identity, positioning, and voice across all channels. This role focuses on the corporate brand and does not own product brand marketing or product brand communications.
  • Develop and maintain a compelling corporate narrative aligned with PeopleCert's vision, purpose, and strategic priorities.
  • Lead corporate communications, public affairs, thought leadership, reputation management, and corporate reputation management.
  • Lead the strategic planning and delivery of corporate events, including HR, ESG, and corporate brand initiatives, from concept and creative development through to execution.
  • Partner closely with HR to deliver employer branding, internal communications, and employee engagement initiatives.
  • Partner closely with the ESG team to communicate ESG initiatives and plan and deliver corporate events.
  • Lead market research and insights across PeopleCert and its portfolio of brands, partnering with research agencies to inform strategic decision-making and measure brand and business performance.
  • Manage external agencies, event partners, and internal stakeholders to ensure high-quality execution.
  • Lead, coach, and develop a high-performing Brand & Strategic Communications team.
  • Ensure their work and presence are aligned with company’s core values — quality, innovation, passion, integrity, clarity, and velocity.

What we look for:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master’s degree is a plus.
  • 12+ years of experience in Brand, Corporate Communications, Corporate Affairs, or Strategic Communications, including senior leadership experience.
  • At least 6 years of experience leading the strategic planning and delivery of corporate events, preferably within an in-house corporate environment.
  • Proven track record of building and protecting corporate reputation through strategic communications, public affairs, thought leadership, and crisis management.
  • Exceptional storytelling, writing, stakeholder management, and project management skills.
  • Highly organised, with excellent project management skills and the ability to manage multiple priorities, meet demanding deadlines, and deliver high-quality results under pressure.
  • Strong business acumen and commercial mindset, with the ability to align brand and communications strategies with business objectives.
  • Strong analytical skills, with the ability to translate market and business insights into effective communication strategies.
  • Excellent command of English (C2 level). LanguageCert C2 LTE or C2 IESOL certification is considered an advantage. Additional languages are a plus.
  • Advanced computer literacy. ECDL Advanced certification is desirable.
  • Willingness to undertake domestic or International travel as required to support business needs.

What we offer:

  • Competitive remuneration package 💲
  • Work in an international, dynamic and fun atmosphere 💯
  • Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees 🎓
  • Huge learning experience in using best practices and global environment 📈
  • Constant personal and professional development 🥇

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity, Clarity, and Velocity are the core values which guide everything we do.

Our offices in UK, Greece, Cyprus and India boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

  • If we work on the SELT service in the UK, background checks will include:
  • If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.

All applications will be treated with strict confidentiality.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 12+ years experience in Brand, Corporate Communications, Corporate Affairs, or Strategic Communications with senior leadership experience
  • At least 6 years leading strategic planning and delivery of corporate events (preferably in-house)
  • Proven experience in reputation management, public affairs, thought leadership, and crisis management
  • Exceptional storytelling and writing skills
  • Strong stakeholder management and project management skills
  • Highly organised with ability to manage multiple priorities and deliver under pressure
  • Strong business acumen and commercial mindset to align communications with business objectives
  • Strong analytical skills to translate market and business insights into communication strategies
  • Excellent command of English (C2 level)
  • Willingness to undertake domestic and international travel as required
  • Advanced computer literacy
  • Master's degree in related field
  • LanguageCert C2 LTE or C2 IESOL certification
  • ECDL Advanced certification
  • Background check and declarations required for personnel working on the SELT service
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The Company
HQ: Athens
814 Employees
Year Founded: 2000

What We Do

PeopleCert is the global leader in the delivery of examination and accreditation services, delivering millions of exams in over 200 countries. PeopleCert develops and delivers market-leading Business, IT, and Language exams worldwide, enabling individuals to reach their full potential and realise their life ambitions through learning. In July 2021, PeopleCert acquired Axelos, a joint venture company created in 2013 by the Cabinet Office on behalf of Her Majesty’s Government (HMG) in the United Kingdom and Capita plc (CPI.L)

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