The Role
Lead brand strategy and creative vision to build awareness and market impact. Oversee an internal Creative Studio, implement scalable brand governance, champion AI and emerging creative technologies, develop culturally relevant campaigns, and grow a high-performing team while aligning brand strategy with senior stakeholders across marketing, product, and business lines.
Summary Generated by Built In
Job Summary & Responsibilities
Responsibilities include but are not limited to:
Define & Lead Brand Strategy
- Establish a clear, differentiated brand positioning rooted in "relationship banking"
- Translate vision into actionable brand strategy, messaging architecture, and identity
Drive Brand Growth & Market Impact
- Build awareness and consideration, expanding into new audiences and markets
- Develop campaigns that create breakthrough, culturally relevant brand moments
Lead Creative Excellence
- Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
- Ensure consistency and quality across all brand expressions and channels
Harness AI & Emerging Technologies
- Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
- Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
- Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning
Build Structure, Process & Governance
- Create scalable frameworks for brand management, campaign development, and creative operations
- Establish clear standards, workflows, and governance to enable speed and quality
Inspire & Develop Team
- Lead and grow a high-performing brand and creative organization
- Foster a culture of ambition, curiosity, experimentation, and continuous learning
Influence & Align Senior Stakeholders
- Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
- Communicate vision, strategy, and impact with clarity and conviction
Required Skills:
- Proven track record of building and transforming brands, with measurable impact on awareness and consideration
- Experience working closely with analytics and research to define KPI's, measure brand effectiveness and connect brand investments to business outcomes
- Experience creating differentiated positioning and scaling it across channels and customer journeys
- Strong creative judgment with the ability to lead and inspire high-quality output
- Demonstrated success leading teams and building capabilities from the ground up
- Ability to balance vision with execution--bringing both strategic rigor and creative ambition
- Exceptional storytelling and executive communication skills
- Future-Forward & Technology-Driven Mindset
- Demonstrated experience leveraging AI and emerging technologies in brand building, creative development, or marketing innovation
- Highly curious and proactive in exploring new tools, platforms, and ways of working
- Track record of driving adoption of new technologies to improve effectiveness, efficiency, and creative impact
Required Experience:
- Bachelor's Degree in Marketing or related field. 10+ years of experience in brand strategy, creative leadership, or integrated marketing.
Preferred Experience:
- Blend of top-tier agency experience and in-house leadership within a complex organization. Experience repositioning brands and entering new markets or segments in financial services, fintech, or other trust-driven categories.
Skills Required
- Proven experience defining and leading brand strategy and positioning
- Experience building campaigns that drive awareness, consideration, and expansion into new audiences
- Experience leading and elevating an internal creative studio or in-house creative team
- Championing and operationalizing AI and emerging creative technologies for content, personalization, and workflow automation
- Deep working experience with digital marketing channels: email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms
- Experience creating scalable frameworks, workflows, and governance for brand management and creative operations
- Proven ability to hire, develop, and inspire high-performing brand and creative teams
- Strong stakeholder management and ability to influence senior leadership across marketing, product, and business lines
Valley Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Valley Bank and has not been reviewed or approved by Valley Bank.
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Healthcare Strength — Health coverage spans medical, dental, and vision with HSA/FSA options alongside life, AD&D, disability, and EAP support. The breadth presents as a comprehensive, modern package for a regional bank.
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Leave & Time Off Breadth — Time off offerings include vacation/PTO, sick leave, and volunteer PTO. Feedback suggests these elements contribute positively to work–life balance even when base pay feels light.
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Retirement Support — Retirement programs include a 401(k) with company match and, for eligible employees, a deferred compensation plan. The presence of these programs strengthens total compensation.
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The Company
What We Do
At Valley, we aren’t just your average financial institution; we're your trusted partner in building a brighter future. With a widespread presence across the U.S., we've been serving communities since 1927. For over 95 years, our team of dedicated professionals has been committed to creating better banking opportunities for our customers and fostering growth and prosperity in the communities we serve. From personalized financial solutions to comprehensive banking services, home mortgages, commercial lending, and wealth management, we're here to help you achieve your financial goals, no matter how big or small. We understand that each individual and business has unique challenges and opportunities, and we're here to listen, understand, and provide tailored solutions to help you succeed. ©2025 Valley National Bank. Member FDIC. Equal Opportunity Employer. Equal Housing Lender. All Rights Reserved.
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