The Role
Lead end-to-end marketing for Spotifys Backstage-based SOE B2B SaaS: set product, growth, and brand strategy; drive paid acquisition and growth; define technical positioning for developer audiences; align GTM with Engineering, Product, and Sales; run events and community strategies; measure full-funnel performance; scale marketing operations and build a data-informed team.
Summary Generated by Built In
The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.
About the Team
Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.
Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.
Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.
What You'll Do
- Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
- Define clear positioning and differentiated messaging for technical B2B audiences
- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
- Lead event and community strategy to increase visibility and generate qualified pipeline
- Scale marketing operations through strong planning, dashboards, and performance reporting
- Build, mentor, and grow a high-performing, data-informed marketing team
Who You Are
- You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
- You have 5+ years of experience leading and developing high-performing teams
- You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
- You understand engineering culture and know how to communicate with technical audiences
- You have owned revenue or adoption targets and can demonstrate measurable business impact
- You have led digital performance marketing, paid acquisition, and growth funnel optimization
- You are comfortable working with data, building forecasts, and using dashboards to guide decisions
- You balance commercial thinking with strong product intuition and user-centered mindset
- You bring structure and clarity to complex, ambiguous initiatives
- You thrive in fast-moving environments and enjoy building new approaches from the ground up
Where You'll Be
- This role is based in London, UK
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Skills Required
- 10+ years of experience in B2B SaaS, growth marketing, or product marketing
- 5+ years of experience leading and developing high-performing teams
- Experience marketing developer tools, infrastructure platforms, or technical SaaS products
- Experience owning revenue or adoption targets with measurable business impact
- Experience leading digital performance marketing, paid acquisition, and growth funnel optimization
- Comfortable working with data, building forecasts, and using dashboards to guide decisions
- Ability to define clear positioning and differentiated messaging for technical B2B audiences
- Experience partnering with Engineering, Product, and Sales to align roadmap and go-to-market plans
- Experience leading event and community strategy to generate qualified pipeline
- Ability to build, mentor, and grow a high-performing, data-informed marketing team
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
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The Company
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.








