Head of Activations - Myprotein

Role: Head of Activations 

Brand: Myprotein 

Location: THG HQ, Manchester (WA15 0AF) Fully office based 

About THG  

We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.   

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry. 

About THG Nutrition: 

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.  

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Why be a Head of Activation at THG? 

At THG, you’ll shape global brand narratives across prestigious events and partnerships, gaining exposure to high-level stakeholders and influencer networks. Our integrated structure ensures hands-on involvement from concept to delivery, enhancing your strategic, creative, and leadership capabilities. With bespoke development programmes and a focus on progression, you’ll advance quickly in a fast-moving, global environment. Enjoy working on cutting-edge projects that amplify your impact, while benefiting from THG’s supportive culture and industry-leading expertise. Join us to accelerate your career growth and drive brand success on an international stage. 

As Head of Activations, you’ll: 

• Own and execute a strategic annual events and activations calendar, aligned with brand moments and KPIs. 
• Develop and deliver a 360° activation strategy, pitching to senior stakeholders and optimising budget allocation. 
• Lead on-the-ground brand representation at events (domestic and international), including travel, set-up, delivery, and de-rig. 
• Manage and develop a team of three, fostering professional growth and prioritising efficient project delivery. 
• Strategically identify, secure, and manage brand partnerships, curating collaborative calendars and limited-edition product launches. 
• Activate high-impact licensing partnerships (e.g. Hyrox, Williams F1) through product collaborations, influencer integration, and multi-channel strategies. 

What skills and experience do I need for this role? 

• 3+ years in a management/leadership role
• Experience in developing and executing comprehensive activation strategies across multiple channels. 
• Adaptability - Comfortable working in a fast-paced, evolving industry. Experience in technology, e-commerce, or global brands would be an advantage.
• Proven ability to plan and deliver large-scale events, managing budgets and aligning with brand KPIs. 
• Results-Oriented - A clear focus on KPIs and business outcomes, with experience managing large-scale campaigns that drive brand awareness, engagement, and revenue.
• Strong leadership capabilities with a track record of team management and development. 
• Excellent stakeholder management skills, including securing and maintaining strategic brand partnerships. 
• Exceptional organisational and project management skills, adept at juggling multiple events and initiatives. 
• Flexible, proactive approach to working hours and travel requirements. 
• Creative thinker with a keen understanding of brand positioning to connect with diverse global audiences. 
• Confident communicator, able to influence and collaborate with internal and external partners. 
• A deep understanding of the fitness, health, and nutrition sector, including trends, competitors, and consumer behaviour. Experience working with fitness brands or events would be highly valuable.

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service. 
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our in-house CBT therapist. 
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa. 
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office. 
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Access to on-site barber. 
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service.