Gun Show Circuit Manager

Posted 4 Days Ago
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Houston, TX, USA
In-Office
Mid level
Legal Tech
The Role
Represents U.S. LawShield at gun shows across an assigned territory, engaging attendees, explaining membership benefits, handling objections, processing enrollments, and achieving sales goals. Manages booth setup and event operations, builds relationships with vendors and promoters, conducts post-event follow-up, and provides market feedback. The role requires extensive Thursday-Sunday travel, frequent overnight stays, independent work, physical stamina, and obtaining a Property & Casualty license.
Summary Generated by Built In

About U.S. LawShield

At U.S. LawShield our focus is on encouraging people to take proactive measures to improve their safety and self-defense abilities—and to serve those who do. We strive to create better-protected communities of responsible self-defenders who have the peace of mind to live their lives confidently. Our company was established in 2009. After initially launching in Texas as Texas LawShield®, the demand for services developed well beyond state lines. Our coverage began to expand across the United States, which is when we became U.S. LawShield. Today, we provide coverage in 46 states and have proudly served more than 2 million people in their self-defense journey. 

About the role

If you enjoy meeting new people, traveling throughout your region, and building relationships through face-to-face sales, U.S. LawShield offers an exciting opportunity to represent a mission-driven organization while growing your career.
As a Full-Time Gun Show Circuit Manager, you'll represent U.S. LawShield at gun shows across your assigned territory, educating prospective members, developing relationships with vendors and promoters, and helping responsible gun owners understand the value of legal protection. This role is ideal for someone who enjoys working independently, thrives in a fast-paced environment, and is motivated by performance-based compensation.


The Ideal Candidate

You're self-motivated, dependable, and enjoy meeting new people. You build trust quickly, communicate confidently, and are comfortable asking for the sale. You take pride in representing a mission-driven organization, enjoy working independently, and are motivated by achieving measurable results. You're adaptable, resilient, and committed to providing an exceptional experience for every prospective member.


What You'll Do

·        Represent U.S. LawShield professionally at gun shows throughout your assigned territory.

·        Travel a designated Friday–Sunday circuit, including frequent overnight travel.

·        Set up, manage, and maintain a clean, organized, and inviting booth environment.

·        Proactively engage attendees and confidently guide conversations from introduction through membership enrollment.

·        Clearly communicate the U.S. LawShield mission and value proposition while addressing questions and objections in real time.

·        Consistently meet or exceed membership, production, and conversion goals in a same-day sales environment.

·        Process memberships accurately and efficiently using company sales tools.

·        Develop relationships with vendors, promoters, and business partners to generate referrals and maximize event production.

·        Complete post-event follow-up and provide feedback on customer trends, objections, and market opportunities.

·        Represent the organization with professionalism, integrity, and exceptional customer service.

What Success Looks Like

·        Consistently meets or exceeds membership, production, and conversion goals.

·        Builds lasting relationships with vendors, promoters, and repeat customers.

·        Operates independently while effectively managing travel, event execution, and personal performance.

·        Maintains a professional booth presentation and delivers an outstanding customer experience.

·        Represents U.S. LawShield's mission with professionalism and integrity at every event.

Compensation & Benefits

·        Base salary plus uncapped commission

·        Performance incentives and bonuses

·        Mileage reimbursement for personal vehicle use

·        Company-paid hotels, per diem, and approved travel expenses

·        Paid Property & Casualty licensing and professional sales training

·        Health insurance, PTO, 401(k)

·        Vehicle Allowance

Preferred Experience

·        Commission-based sales

·        Membership, insurance, service, or other intangible product sales

·        Retail, cellular, automotive, event marketing, fundraising, or inside sales

·        Proficient with Technology

·        Trade Show Experience

·        Current Property & Casualty License

Minimum Qualifications

·        Clean driving record

·        Availability to travel and work Thursday–Sunday on a weekly basis.

·        Ability to obtain a Property & Casualty license within 30 days of hire (company paid).

·        Frequent overnight travel within your assigned territory.

·        Trade show, expo, event, retail, or other high-volume customer sales experience preferred.

·        Reliable transportation and willingness to travel extensively.

·        Must reside within the hiring region.

·        2–3+ years of successful face-to-face sales experience.

·        Ability to lift 35–50 pounds and stand for extended periods.

·        Comfort working indoor/outdoor events, early mornings, long weekends, and occasional holidays.

·        Ability to haul and store a gun show trailer (flexible, company will work together for a solution)


Skills Required

  • Clean driving record
  • Availability to travel and work Thursday through Sunday weekly
  • Ability to obtain a Property and Casualty license within 30 days of hire
  • Frequent overnight travel within the assigned territory
  • Reliable transportation and willingness to travel extensively
  • Must reside within the hiring region
  • Two to three or more years of successful face-to-face sales experience
  • Ability to lift 35 to 50 pounds and stand for extended periods
  • Comfort working indoor and outdoor events, early mornings, long weekends, and occasional holidays
  • Commission-based sales experience
  • Membership, insurance, service, or other intangible product sales experience
  • Retail, cellular, automotive, event marketing, fundraising, or inside sales experience
  • Proficiency with technology
  • Trade show experience
  • Current Property and Casualty license
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The Company
HQ: Houston, TX
183 Employees

What We Do

U.S. LawShield® is dedicated to preserving 2nd Amendment rights for all legal gun owners and ensuring legal representation for our members who ever have to use a firearm or any lawful weapon. In addition, a cornerstone of our program is education in the area of firearms law.

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