Guinness Marketing Lead APAC

Guinness Marketing Lead APAC

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating

So, what does this role look like for you?

We are looking for a seasoned marketer with experience of working with multiple stakeholders including global & local brand teams and across different markets. The role will need talent experienced in 1) strong leadership, a self-starter who can connect & build relationships; 2) 360 brand management experience, with experience in beer marketing preferred; 3) ability to manage multiple projects, especially through others. The successful candidate will bring together brand strategy, customer needs and consumer insights to create a robust APAC marketing plan in line with the global brand image and standards. You will be supported by the SEA and Korea Marketing Director as well as in-market marketing and customer marketing teams from both Diageo and Third-Party Operations.

Role Responsibilities:

• Deliver financial growth goals (NSV, Margin, OP, Cash) and brand Market Shares through rigorous management of performance

• Developing customized 360 brand plans specifically adapted to the needs of the region and oversee the joined-up business planning process including MBP review/alignment with the Global Brand Teams and local markets

• Infusing local expertise & knowledge of the region into APAC brand plans for a tailored approach and lead the APAC voice in the Conscious Create Team  

• Defining, implementing and tracking integrated marketing programs and initiatives to support business growth in APAC across both FES and Draught product ranges. This might include growth drivers, agency briefs, activity calendars, sales enablement initiatives, partner driven programs and events

• Building and localizing, in coordination with the GBT and IMC/TPO Brand teams, best-in-class toolkits to support markets and to enhance brand presence in the trade  

• Construct the APAC Innovation pipeline and scale regional rollout of priority projects in partnership with the APAC Innovation Team

• Lead the partner marketing interface across APAC, working with third party teams across Heineken, ABI, Lion etc.

• Lead the implementation of the cultural platforms at scale across APAC – Soccer through global EPL partnership, Rugby where relevant in select markets and other cultural verticals (Merchandise deals, KOL programs, brand partnerships etc.)

What will you bring to the table?

• 10+ years’ experience in Brand Marketing; a history of working across markets and/or global and regional teams is highly preferred

• Prior experience in Alcohol-Bev industry for the Beer category will be highly prioritized.

• Confidence in leading conversations and outcomes across various senior stakeholder groups

• In-depth understanding of building brands in culture

• Strong story-telling builder

• “Can do” attitude

• Bold and disruptive mindset preferred

• Hands-on, autonomous, creative, result orientated individual with a strategic mind

• Solid in-market experience with a 360-marketing approach

• Strong strategic thinking

• Strong ability to deal with ambiguity

• Strong project management skills

• Demonstrated experience of working successfully with a global, or complex, team structure

Barriers to Success in Role

• Lack of careful, detailed and often sensitive communication with a broad range of internal and external stakeholders.

• Inability to work at a fast pace across a variety of activities.

• Inability to connect and create positive relationships.

• Lack of “self-starter” attitude

• Lack of passion and drive to grow

Working with us

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we’ll work together so that you’re supported from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.