AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running.
Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search.
Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.
About the RoleWe’re looking for a scrappy 0→1 GTM Strategist to help us launch new products and verticals, test positioning in real time, and turn early wins into repeatable sales motions. Working directly alongside our GM of New Verticals, you’ll help reps navigate ambiguous customer conversations and validating what truly resonates in the market.
This is an execution-heavy IC role for someone who thrives in non-linear, zero-to-one environments. You possess the customer empathy to decode unstructured buyer feedback, the judgment to separate signal from noise, and the systems mindset to codify early learnings into scalable playbooks for the broader team.
What You’ll Do: 0→1 Sales TestingTurn new product ideas into clear hypotheses we can test with customers.
Partner with sales reps to test positioning, messaging, packaging, and pricing.
Join early customer conversations and sales calls to help validate demand and learn what resonates to turn into a repeatable GTM motion.
Identify patterns from customer conversations and share actionable feedback with Product.
Turn successful experiments into repeatable sales motions and clear guidance for the broader team.
Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach.
Help clarify the customer problem, shape the conversation, and test how the offering should be positioned.
Build training, talk tracks, playbooks, and processes that help reps sell new products with confidence.
Become a SME on new products and help reps understand how to explain and position them effectively.
3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role.
0→1 builder: You thrive when there isn’t a playbook yet and are comfortable figuring things out through customer conversations, experimentation, and iteration.
Customer and market learner: You can listen closely, identify patterns, and turn ambiguous feedback into useful hypotheses and next steps.
Live-call SME: You can help reps navigate customer & prospect conversations about products, use cases, and solutions that are still being defined.
Playbook builder: You can turn successful experiments, recurring questions, and important objections into clear, practical guidance others can use.
Systems thinker: Once something starts working, your instinct is to make the learning repeatable and easy for others to adopt.
High agency: You can take direction, run with it, and drive work forward without needing constant oversight.
Founder experience or experience as one of the first GTM hires at an early-stage company.
Experience working with marketing technology or selling to Marketing.
Understanding of SEO and it’s evolution into AEO in the world of AI search
Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue.
Extreme Ownership
Quality
Curiosity and Play
Make Our Customers Heroes
Respectful Candor
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
Skills Required
- 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role
- Experience building or launching products or GTM motions in zero-to-one environments
- Ability to interpret customer and market feedback and translate ambiguity into actionable hypotheses
- Ability to support customer and prospect conversations about evolving products, use cases, and solutions
- Ability to build practical sales playbooks, talk tracks, training, and guidance
- Systems-thinking ability to make successful experiments repeatable and easy to adopt
- High agency and ability to drive work forward with limited oversight
- Founder experience or experience as one of the first GTM hires at an early-stage company
- Experience working with marketing technology or selling to marketing teams
- Understanding of SEO and its evolution into AEO for AI search
- Strong understanding of the marketing funnel from demand creation through conversion, pipeline, and closed-won revenue
AirOps Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AirOps and has not been reviewed or approved by AirOps.
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Healthcare Strength — Healthcare coverage is described as fully covered across medical, dental, and vision, minimizing out-of-pocket costs for employees. Feedback suggests this level of coverage is a standout element of the total rewards.
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Leave & Time Off Breadth — Time-off provisions include unlimited PTO alongside generous parental and family leave, supporting flexibility during both everyday and major life events. Feedback suggests these policies enhance work-life balance.
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Equity Value & Accessibility — Equity is consistently included across roles and positioned as a meaningful component of total compensation in a fast-growing startup context. Feedback suggests this upside strengthens overall pay perception.
AirOps Insights
What We Do
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