GTM Strategist - New Verticals

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
150K-185K Annually
Mid level
Artificial Intelligence • Information Technology • Software
The Role
Launches new products and verticals through customer-driven GTM experimentation. Tests positioning, messaging, packaging, and pricing with sales teams; joins customer conversations to validate demand; identifies market patterns; and converts successful experiments into repeatable sales motions, training, talk tracks, playbooks, and processes. Partners closely with Product and the GM of New Verticals in an execution-focused, zero-to-one environment.
Summary Generated by Built In
About AirOps

AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running.

Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search.

Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.

About the Role

We’re looking for a scrappy 0→1 GTM Strategist to help us launch new products and verticals, test positioning in real time, and turn early wins into repeatable sales motions. Working directly alongside our GM of New Verticals, you’ll help reps navigate ambiguous customer conversations and validating what truly resonates in the market.

This is an execution-heavy IC role for someone who thrives in non-linear, zero-to-one environments. You possess the customer empathy to decode unstructured buyer feedback, the judgment to separate signal from noise, and the systems mindset to codify early learnings into scalable playbooks for the broader team.

What You’ll Do: 0→1 Sales Testing
  • Turn new product ideas into clear hypotheses we can test with customers.

  • Partner with sales reps to test positioning, messaging, packaging, and pricing.

  • Join early customer conversations and sales calls to help validate demand and learn what resonates to turn into a repeatable GTM motion.

  • Identify patterns from customer conversations and share actionable feedback with Product.

  • Turn successful experiments into repeatable sales motions and clear guidance for the broader team.

  • Partner with Product and the GM of New Verticals to refine the product and its go-to-market approach.

GTM Systems Expert for New Verticals
  • Help clarify the customer problem, shape the conversation, and test how the offering should be positioned.

  • Build training, talk tracks, playbooks, and processes that help reps sell new products with confidence.

  • Become a SME on new products and help reps understand how to explain and position them effectively.

Who you are:
  • 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role.

  • 0→1 builder: You thrive when there isn’t a playbook yet and are comfortable figuring things out through customer conversations, experimentation, and iteration.

  • Customer and market learner: You can listen closely, identify patterns, and turn ambiguous feedback into useful hypotheses and next steps.

  • Live-call SME: You can help reps navigate customer & prospect conversations about products, use cases, and solutions that are still being defined.

  • Playbook builder: You can turn successful experiments, recurring questions, and important objections into clear, practical guidance others can use.

  • Systems thinker: Once something starts working, your instinct is to make the learning repeatable and easy for others to adopt.

  • High agency: You can take direction, run with it, and drive work forward without needing constant oversight.

Nice to Have
  • Founder experience or experience as one of the first GTM hires at an early-stage company.

  • Experience working with marketing technology or selling to Marketing.

  • Understanding of SEO and it’s evolution into AEO in the world of AI search

  • Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue.

Our Guiding Principles
  1. Extreme Ownership

  2. Quality

  3. Curiosity and Play

  4. Make Our Customers Heroes

  5. Respectful Candor

Benefits
  • Equity in a fast-growing startup

  • Competitive benefits package tailored to your location

  • Flexible time off policy

  • Parental Leave

  • A fun-loving and (just a bit) nerdy team that loves to move fast!

Skills Required

  • 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role
  • Experience building or launching products or GTM motions in zero-to-one environments
  • Ability to interpret customer and market feedback and translate ambiguity into actionable hypotheses
  • Ability to support customer and prospect conversations about evolving products, use cases, and solutions
  • Ability to build practical sales playbooks, talk tracks, training, and guidance
  • Systems-thinking ability to make successful experiments repeatable and easy to adopt
  • High agency and ability to drive work forward with limited oversight
  • Founder experience or experience as one of the first GTM hires at an early-stage company
  • Experience working with marketing technology or selling to marketing teams
  • Understanding of SEO and its evolution into AEO for AI search
  • Strong understanding of the marketing funnel from demand creation through conversion, pipeline, and closed-won revenue

AirOps Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AirOps and has not been reviewed or approved by AirOps.

  • Healthcare Strength Healthcare coverage is described as fully covered across medical, dental, and vision, minimizing out-of-pocket costs for employees. Feedback suggests this level of coverage is a standout element of the total rewards.
  • Leave & Time Off Breadth Time-off provisions include unlimited PTO alongside generous parental and family leave, supporting flexibility during both everyday and major life events. Feedback suggests these policies enhance work-life balance.
  • Equity Value & Accessibility Equity is consistently included across roles and positioned as a meaningful component of total compensation in a fast-growing startup context. Feedback suggests this upside strengthens overall pay perception.

AirOps Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
57 Employees
Year Founded: 2021

What We Do

Build your AI growth engine. AirOps lets you easily build and scale AI workflows to crush your growth targets. Build with 40+ AI models, retrieval, and data sources or launch one of our proven playbooks.

Similar Jobs

PwC Logo PwC

AI Solutions Engineering Delivery Lead

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Remote or Hybrid
66 Locations
370000 Employees
123K-123K Annually

PwC Logo PwC

Partner Tax Preparation Advisor Senior Manager

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Remote or Hybrid
68 Locations
370000 Employees
91K-322K Annually

PwC Logo PwC

Oracle HCM Cloud - Manager

Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Remote or Hybrid
67 Locations
370000 Employees
99K-232K Annually

Cox Enterprises Logo Cox Enterprises

Strategic Planning Manager - CAI Marketplace Strategy & Initiatives

Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Remote or Hybrid
United States
30000 Employees
112K-186K Annually

Similar Companies Hiring

Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees
Revel.io Thumbnail
Aerospace • Hardware • Robotics • Software
US
50 Employees
Blee Thumbnail
Artificial Intelligence • Marketing Tech • Software • Productivity
US
15 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account